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# Seltzer-Inspired Nail Polishes
White Claw and Nails.INC Created a Nail Polish Collection

By Laura McQuarrie | Published 2023-09-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/white-claw-and-nailsinc
References: [designtaxi](https://designtaxi.com/news/425195/White-Claw-Saves-Drinkers-Nails-From-Chipping-With-Ultra-Protective-Manicures/) & [instagram](https://www.instagram.com/p/CxqtyQTMZLx/?img_index=1)

[White Claw and Nails.INC](https://www.trendhunter.com/trends/clawtails) teamed up to create a [nail polish set](https://www.trendhunter.com/trends/nailsinc-polishes) inspired by the hard seltzer brand's best flavors, making it possible for fans to wear their love of White Claw. The collection includes familiar shades like Black Cherry Bliss, Very Blackberry, Natural Lime Love and Mango Tango, all infused with protective ingredients to nourish and strengthen as well as beautify.

Long nails can turn everyday tasks into challenging endeavors, as even the simplest actions like typing on a keyboard or buttoning a shirt can become cumbersome and less efficient. For those who love keeping their long nails manicured, preserving their nail art becomes a priority, especially when tackling tasks like opening a can, where the risk of nail cracking looms ever-present. With this in mind, White Claw created a CLAW Saver tool so that drinks can be opened without compromising beautiful nail designs.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 85% | Activity: 96% | Freshness: 18%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Seltzer-inspired Nail Polishes:** White Claw and Nails.INC partnered to create a nail polish collection inspired by the popular hard seltzer brand, offering a unique and trendy way for fans to express their love for White Claw.
- **Protective Nail Polishes:** The collection includes nail polish shades infused with nourishing and strengthening ingredients, providing an innovative solution that beautifies and protects nails.
- **CLAW Saver Tool:** To preserve nail art, White Claw introduced the CLAW Saver tool, allowing users to easily open cans without risking nail cracks, presenting a disruptive solution for those with long nails.

### Where This Applies

- **Beauty Products:** The collaboration between White Claw and Nails.INC falls within the beauty products industry, offering a unique product that combines the popularity of a beloved beverage brand with nail care.
- **Beverage:** The introduction of the seltzer-inspired nail polish collection by White Claw creates an opportunity to expand the brand into innovative merchandise, leveraging its strong consumer following.
- **Nail Care:** The CLAW Saver tool developed by White Claw brings disruption to the nail care industry by providing a simple yet effective solution for opening cans without risking nail damage.

## Related on Trend Hunter

- [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md)
- [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md)
- [Cocktail Holiday Kits](https://www.trendhunter.com/trends/cocktail-holiday-kit.md)
- [Iced Tea-Inspired Manicures](https://www.trendhunter.com/trends/arizona-x-impress.md)
- [Crime-Inspired Press-On Nails](https://www.trendhunter.com/trends/aprs-x-liquid-death.md)
- [Cheesy Snack Nail Polishes](https://www.trendhunter.com/trends/cheez-it-x-nails-inc.md)
- [Citrus-Inspired Press-Ons](https://www.trendhunter.com/trends/sumo-citrus-x-chillhouse.md)
- [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md)
- [QSR-Inspired Nail Kits](https://www.trendhunter.com/trends/mcdonalds-collection.md)