# Low-Calorie Spiked Seltzers White Claw 70 is a Lower Calorie Version of Everyone's Favorite Drink By Katherine Pendrill | Published 2020-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-claw-70 References: [delish](https://www.delish.com/food-news/a32403326/white-claw-70-calorie-seltzer/) & [drizly](https://drizly.com/beer/specialty-beer-alternatives/hard-seltzer/white-claw-70-pineapple/p103940) [White](https://www.trendhunter.com/trends/variety-pack-no-2) Claw is expanding its drink lineup with the debut of White Claw 70. Released just in time for summer, the new drink offers the same great White Claw taste, but with fewer calories per serving. Just as the name suggests, White Claw 70 is a [spiked White Claw seltzer](https://www.trendhunter.com/trends/white-claw-hard-seltzer-green-apple) with just 70 calories per serving (30 calories less than a normal can of White Claw). Each drink is made from a gluten-free alcohol base, carbonated water, a hint of fruit flavor, so you get the same great White Claw flavor. The only difference is that White Claw 70 has a 3.7% ABV, while a normal White Claw has a 5% ABV. Best of all, the new [low-calorie option](https://www.trendhunter.com/trends/this-is-skinny) comes in two sweet new flavors: Pineapple and Clementine. Image Credit: *White Claw.* ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-calorie Alcoholic Beverages:** The release of White Claw 70 highlights the trend of consumers seeking lower calorie options in alcoholic beverages. - **Spiked Seltzer Variations:** The debut of White Claw 70 showcases the trend of brands expanding their spiked seltzer offerings with new variations and flavors. - **Health-conscious Drinking:** The introduction of White Claw 70 reflects the trend of consumers prioritizing health and wellness even when it comes to their alcoholic drinks. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** The low-calorie spiked seltzer trend presents an opportunity for alcoholic beverage brands to develop and market healthier alternatives to traditional options. - **Canned Beverage Industry:** The growing popularity of spiked seltzers like White Claw 70 indicates an opportunity for canned beverage companies to expand their product lines and meet consumer demand. - **Health and Wellness Industry:** The rise of low-calorie spiked seltzers highlights an opportunity for the health and wellness industry to collaborate with beverage companies and promote healthier drinking choices. ## Related on Trend Hunter - [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md) - [Gin-Infused Hard Seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash.md) - [Seasonal Hard Seltzer Flavors](https://www.trendhunter.com/trends/white-claw-summer-flavors.md) - [Ultra-Smooth Vodka Sodas](https://www.trendhunter.com/trends/white-claw-vodka-soda.md) - [Flavored Seltzer Packs](https://www.trendhunter.com/trends/variety-pack-no-2.md) - [Flavor Fusion Seltzers](https://www.trendhunter.com/trends/white-claw-surf.md) - [Balanced Tartness Hard Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzer-passion-fruit.md)