# Colorful Marshmallow Chocolates M&M's Introduced White Chocolate Marshmallow Flavors for Easter By Amy Duong | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-chocolate References: [bustle](https://www.bustle.com/p/white-chocolate-marshmallow-mandms-are-coming-for-easter-2019-15957435) M&M's prepares for Easter this year with a new sweet flavor -- the White Chocolate Marshmallow arrives in time for the festivities. The candy chocolates boast its usual colorful candy shell and to correlate to the overarching Easter theme, it features yellow, blue, and white. The inside of the goods shows a subtle hue of pale yellow, evoking a white chocolate flavor with what's described as a "tart, cream-cheesy finish." The package is just as playful, featuring the Green M&M character wearing festive bunny ears on a pink tonal foundation. In addition to the new White Chocolate Marshmallow M&M's include M&M Bunnies, filled eggs, pastel-tonal milk chocolate, dark chocolate, almond, and peanut chocolate bars as a part of its Easter lineup. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Easter-themed Candy:** Opportunity to innovate with unique and playful flavor combinations and packaging for holiday-themed candy products. - **White Chocolate Flavors:** Opportunity to experiment and combine white chocolate with different flavors and textures for new candy products. - **Colorful Candy Shells:** Opportunity to use different colors and patterns on candy shells to make products stand out and appeal to consumers. ### Who This Affects Most - **Confectionery:** Innovative candy companies can experiment with new flavors, textures, and packaging to attract consumers looking for unique and fun treats. - **Seasonal Products:** Opportunity for companies to create limited edition holiday-themed products, appealing to consumers who want to celebrate special occasions with fun and festive treats. - **Retail:** Retailers can capitalize on seasonal candy displays and promotions to boost sales and attract customers looking for holiday-specific products. ## Related on Trend Hunter - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Graham Cracker-Flavored Candies](https://www.trendhunter.com/trends/honey-graham-mms.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md) - [Easter Treat Ranges](https://www.trendhunter.com/trends/easter-2025-range.md) - [Candy-Coated White Chocolates](https://www.trendhunter.com/trends/white-chocolate-smarties.md) - [Elevated Easter Treat Lineups](https://www.trendhunter.com/trends/mars-wrigley-easter-2025.md) - [Chocolate Creme-Filled Treats](https://www.trendhunter.com/trends/creme-egg-1.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Airy Easter Chocolate Eggs](https://www.trendhunter.com/trends/xo-marshmallow-easter-eggs.md)