# Candy-Coated White Chocolates Smarties Celebrates Turning 85 with New White Chocolate Smarties By Niko Pajkovic | Published 2022-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-chocolate-smarties References: [confectionerynews](https://www.confectionerynews.com/Article/2022/03/16/smarties-tap-into-white-chocolate-trend-for-85th-birthday?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [smarties](http://smarties.com)  Sugar-coated chocolate brand [Smarties](https://www.trendhunter.com/trends/nestl-easter-eggs) has announced that it will be celebrating its 85th anniversary with the launch of [White Chocolate Smarties](https://www.trendhunter.com/trends/twirl-white-dipped). Set to hit shelves mid-March, the new product comes in recyclable packaging and will be offered in two sizes, a classic Smarties box and a 100g sharing bag. The new Smarties will contain no artificial flavors or preservatives, offering consumers a pure and decadent chocolate treat just in time for [Easter](https://www.trendhunter.com/trends/easter-2025-range). "One of the reasons Smarties has been such a popular brand for so long is because we love to unbox imagination with exciting innovations -- whether that's new formats such as block and buttons, or recyclable paper packaging or delicious taste sensations," said Rebecca Mitchell, Brand Manager for Smarties. Image Credit: Smarties ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 28% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **White Chocolate Revival:** A resurgence in white chocolate popularity leads to innovative new products and flavor combinations. - **Sustainable Packaging:** Recyclable packaging solutions that reduce waste and delight eco-conscious consumers. - **Sharing Confections:** Growing interest in shareable servings of sweets and snacks sparks innovative packaging and product designs. ### Who This Affects Most - **Confectionery Industry:** Embrace popular flavors and novel treats to tap into shifting consumer preferences. - **Packaging Industry:** Develop more environmentally-friendly solutions for food and retail products to leverage growing sustainability trends. - **Foodservice Industry:** Introduce shareable desserts and confectioneries for dessert menus, catering to large groups and special-occasion gatherings. ## Related on Trend Hunter - [Crispy White Chocolate Bars](https://www.trendhunter.com/trends/crunch-white.md) - [Chocolate Creme-Filled Treats](https://www.trendhunter.com/trends/creme-egg-1.md) - [Crispy Cereal Chocolate Treats](https://www.trendhunter.com/trends/milkybar-crunchy-pops.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [White Chocolate Hazelnut Treats](https://www.trendhunter.com/trends/white-chocolate-toffifee.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Vibrantly White Chocolate Products](https://www.trendhunter.com/trends/bright-white-chocolate-solution.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md) - [White Chocolate-Covered Biscuits](https://www.trendhunter.com/trends/mcvities-1.md)