# Nutty White Chocolate Candies White Chocolate Peanut M&M's are Set to Hit Store Shelves This Fall By Katherine Pendrill | Published 2018-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-chocolate-peanut References: [delish](https://www.delish.com/food-news/a20745670/white-chocolate-peanut-m-ms/) & [prnewswire](https://www.prnewswire.com/news-releases/mms-announces-new-white-chocolate-peanut-variety-300650387.html) While white chocolate can be a divisive dessert, Mars is hopping aboard the white chocolate train with the debut of White Chocolate Peanut [M&M's](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat) this fall. While the new candies will look just like the traditional Milk Chocolate Peanut M&M's, the inside will be stuffed with a creamy white chocolate filling. According to a recent press release, consumers can expect to see White Chocolate Peanut M&M's on store shelves this fall. Though the brand has debuted limited-edition [white chocolate flavors](https://www.trendhunter.com/trends/pepperidge-farm-milano-white-chocolate) in the past, M&M's Brand Director Allison Miazga-Bedrick explains that "We've witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors." As a result, the brand has opted to add a white chocolate option to its peanut M&M's lineup. Image Credit: *M&M's.* ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **White Chocolate Desserts:** The demand for white chocolate is growing and businesses can tap into this by adding white chocolate options in their desserts. - **Hybrid Treats:** Mars has created a new hybrid treat that combines two beloved candies and other industries can explore combining different products. - **Flavor Innovation:** Mars created a buzz by releasing a new flavor and businesses can similarly create a buzz by releasing innovative new flavors. ### Who This Affects Most - **Confectionery Industry:** Mars is a major player in the confectionery industry and other players can leverage on the popularity of candy to explore new and innovative products. - **Food and Beverage Industry:** The popularity of different flavors in the food and beverage industry continues to grow and businesses can leverage on this trend to create new and interesting products. - **Snack Industry:** Snack brands can add white chocolate options to their lineups in order to tap into the growing trend for white chocolate in desserts. ## Related on Trend Hunter - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Crispy White Chocolate Bars](https://www.trendhunter.com/trends/crunch-white.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Candy-Coated White Chocolates](https://www.trendhunter.com/trends/white-chocolate-smarties.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [White Chocolate Hazelnut Treats](https://www.trendhunter.com/trends/white-chocolate-toffifee.md) - [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md)