# Toasted White Chocolate Beverages Starbucks Japan is Serving Festive Frappuccinos for the Holidays By Laura McQuarrie | Published 2021-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-chocolate-beverages References: [soranews24](https://soranews24.com/2021/11/18/starbucks-unveils-new-festive-christmas-frappuccinos-and-drinkware-for-2021/) & [starbucks.co.jp](https://www.starbucks.co.jp/press_release/pr2022-4482.php)  [Starbucks Japan](https://www.trendhunter.com/trends/berry-frappuccinos) recently announced its annual Christmas collection and this year, the focus is on toasted white chocolate beverages. Last month, the chain introduced a pair of drinks inspired by the chocolate-covered strawberries enjoyed at Christmas markets in Germany. The all-new toasted white chocolate beverages transport consumers to the United States, yet the [Toasted White Chocolate Frappuccino](https://www.trendhunter.com/trends/frappuccino-blended-beverages) is said to have "a taste unique to Japan." This special treat is made with a base of white chocolate syrup and toasted cookies, plus whipped cream and indulgent toppings like white chocolate-coated marshmallows, toasted baked white chocolate pieces and sparkling golden sugar. Those who want to feel cozy and warm will enjoy the [Toasted White Chocolate Mocha](https://www.trendhunter.com/trends/starbucks-white-chocolate-mocha), which explores how well white chocolate and espresso play together. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Toasted White Chocolate Beverages:** The trend of offering unique flavors of festive beverages such as toasted white chocolate can be explored to attract the holiday season customers. - **Indulgent Toppings:** The trend of offering indulgent toppings in beverages such as white chocolate-coated marshmallows can be explored to add premium value to the product. - **International Inspiration:** The trend of drawing inspiration from global markets such as Germany and the United States can be explored to create unique products that cater to different consumer tastes. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the trend of offering festive and unique flavors of beverages to attract customers during special seasons. - **Premium Dessert:** The premium dessert industry can explore the trend of offering indulgent toppings in beverages to add more decadence and value to their products. - **Global Markets:** Businesses that draw inspiration from global markets while catering to local tastes can create unique products that attract diverse consumer groups. ## Related on Trend Hunter - [Festive Choc-Berry Frappuccinos](https://www.trendhunter.com/trends/berry-frappuccinos.md) - [Creamy White Chocolate Drinks](https://www.trendhunter.com/trends/creamy-white-chocolate.md) - [Festive Pistachio Frappuccinos](https://www.trendhunter.com/trends/melty-white-pistachio-frappuccino.md) - [Snow-Inspired Blended Cafe Drinks](https://www.trendhunter.com/trends/hatsuyuki-frappuccino.md) - [Vibrantly Hued Holiday Drinks](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley.md) - [Extra-Creamy Festive Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-2023-holiday-menu.md) - [Regional Holiday Cafe Beverages](https://www.trendhunter.com/trends/hojicha-mochitto-milk.md) - [Christmasy Campfire Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-smores-frappuccino.md) - [Creamy Cherry Blossom Beverages](https://www.trendhunter.com/trends/starbucks-dessert-drink.md)