# Chip-Filled White Chocolates MilkBoy's White Chocolate Bar Combines Blue Potato Chips & Sea Salt By Laura McQuarrie | Published 2018-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-chocolate-bar References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3978-and-the-sofi-goes-to) & [milkboy](http://www.milkboy.com/product/white-chocolate-with-blue-potato-chips-and-sea-salt/) There are several brands that sell chocolate bars filled with crunchy potato chip pieces, but [MilkBoy](https://www.trendhunter.com/trends/alpine-milk-with-refreshing-lemon-and-ginger) is putting a fresh spin on this concept with a white chocolate bar. The White Chocolate with Blue Potato Chips and Sea Salt bar is made with high-quality, sustainably sourced cocoa beans and unique flavor enhancements to elevate the eating experience. While there are plenty of dark and milk chocolate bars accented by potato chips, this white chocolate bar invites consumers to discover a different take on the idea—especially since the combination also serves as a savory take on the classic [cookies and cream combination](https://www.trendhunter.com/trends/cookies-and-cream-bar) that is commonly seen with white chocolates. At the Summer Fancy Food Show, MilkBoy's White Chocolate with Blue Potato Chips and Sea Salt was recognized as a standout new product. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **White Chocolate Innovation:** The combination of unique flavors and ingredients in white chocolate opens up opportunities for innovative and unexpected creations. - **Savory Chocolate Pairings:** Exploring the fusion of savory ingredients like potato chips and sea salt with chocolate creates a unique flavor profile and disrupts traditional sweet chocolate offerings. - **Alternative Cookies and Cream:** By reimagining the classic cookies and cream combination with white chocolate and blue potato chips, brands can tap into a new market of consumers looking for unique and adventurous flavors. ### Industries Being Reshaped - **Confectionery Industry:** Incorporating innovative ingredients and flavor combinations in chocolate products allows confectionery brands to attract new customers and differentiate themselves in the market. - **Specialty Food Industry:** The exploration of unconventional and gourmet flavors in confectionery products appeals to the trend of consumers seeking unique and premium food experiences. - **Snack Food Industry:** Brands in the snack food industry can leverage the popularity of potato chips and integrate them into unexpected products like white chocolate bars, offering a new snacking option for customers. ## Related on Trend Hunter - [Potato Chive Chocolates](https://www.trendhunter.com/trends/mashed-potato-swirl.md) - [Crispy White Chocolate Bars](https://www.trendhunter.com/trends/crunch-white.md) - [Casserole-Inspired Chocolate Bars](https://www.trendhunter.com/trends/gourmet-chocolate-bar.md) - [Private Label Viral Chocolates](https://www.trendhunter.com/trends/white-chocolate-pistachio-nuts-with-sea-salt-bar.md) - [Oat Milk White Chocolates](https://www.trendhunter.com/trends/berry-crunch-white-chocolate-bar.md) - [Buttery Croissant Chocolate Bars](https://www.trendhunter.com/trends/croissant-chocolate-bar.md) - [Crispy Cereal Chocolate Treats](https://www.trendhunter.com/trends/milkybar-crunchy-pops.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Pickle-Flavored Chocolate Bars](https://www.trendhunter.com/trends/pickle-flavored-chocolate-bar.md)