# Snowflake-Shaped Cheese Puffs The Cheetos White Cheddar Snowflakes are a Festive Party Snack By Katherine Pendrill | Published 2017-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-cheddar-snowflakes References: [refinery29](http://www.refinery29.com/2017/11/179978/limited-edition-holiday-food-products#slide-4) While cheese puffs may not be the first snack people think of when the holiday season rolls around, now there is a more festive way to enjoy the cheesy treat thanks to the release of [Cheetos](https://www.trendhunter.com/trends/cheetos-1) White Cheddar Snowflakes. The new Cheetos White Cheddar Snowflakes are a seasonal take on the bright orange Cheetos that are enjoyed throughout the year. To give the new snack a more festive feel, each puff comes in one of four pretty snowflake shapes. The cheese puffs are then coated with a dusting of white cheddar cheese, instead of the usual orange cheddar, to complement the snowflake designs. Available at [Target](https://www.trendhunter.com/trends/white-cheddar-baked-green-pea-snacks) for the 2017 holiday season, the festive white cheese puffs can be enjoyed on their own or paired with a savory dip. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Festive Snacks:** As consumers look for unique and novel snacks during the holiday season, companies can capitalize on creating festive versions of classic products. - **Innovative Shapes:** Developing creative and unique shapes for classic snacks can differentiate a brand and create a memorable customer experience. - **Seasonal Flavors:** Introducing limited edition seasonal flavors can generate excitement and interest in a product, increasing sales during specific times of the year. ### Who This Affects Most - **Snack Food:** Snack food companies can take advantage of the holiday season to create limited edition products and capitalize on increased consumer demand. - **Food Retail:** Retailers can showcase and promote limited edition seasonal snacks to attract holiday shoppers and increase sales. - **Food Manufacturing:** Food manufacturers can use creative shapes and new flavors to create a competitive edge in the snack market and attract new customers. ## Related on Trend Hunter - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Pretzel-Shaped Cheese Puffs](https://www.trendhunter.com/trends/cheetos-prezels.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Puffed Cheese Crackers](https://www.trendhunter.com/trends/cheezit-puffd.md) - [Snowflake-Shaped Chocolate Bites](https://www.trendhunter.com/trends/lindt-chocolate-snowflakes.md) - [Holiday-Themed Pretzel Snacks](https://www.trendhunter.com/trends/festively-shaped-pretzels.md) - [Seasonal Snow-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/auntie-annes-snowball-nuggets.md) - [Skeletal Puff-Style Snack Products](https://www.trendhunter.com/trends/cheetos-bag-of-bones.md)