# White Cheddar Cheese Puffs The New Cheetos White Cheddar Bites Won't Leave You with Orange Fingers By Katherine Pendrill | Published 2019-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-cheddar-bites References: [popsugar](https://www.popsugar.com/food/Cheetos-White-Cheddar-Bites-45739400) & [instagram](https://www.instagram.com/p/BtTqUWqFWiC/?utm_source=ig_embed) Although most people associate Cheetos with orange-dusted fingers, the new Cheetos White Cheddar Bites will have the exact opposite effect. Instead of bright orange, these new cheese puffs are snowy white. The new Cheetos White Cheddar Bites are the latest addition to the brand's growing cheese puff portfolio. The new snacks consist of tater tot-sized corn puffs dusted with a savory white cheddar cheese powder. Of course, Cheetos is no stranger to white cheddar. Previous white cheddar varieties include the [Simply Cheetos Puffs White Cheddar](https://www.trendhunter.com/trends/simply-snacks) and the limited-edition Winter White Cheddar Curls. The new product was recently spotted on [Safeway](https://www.trendhunter.com/trends/barebells-orange-creamsicle) store shelves by the [Instagram](https://www.trendhunter.com/trends/cheddar-cheese-rings) user @thejunkfoodaisle, however the brand has yet to comment on the official release. Image Credit: *@thejunkfoodaisle.* ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **White Cheddar Cheese Snacks:** The rise of white cheddar cheese snacks is disrupting the traditional orange-dusted cheese puff market. - **Savory Powder-coated Snacks:** The trend of savory powder-coated snacks is offering consumers alternative flavors and textures for their snacking preferences. - **Limited-edition Snack Varieties:** The popularity of limited-edition snack varieties provides companies with opportunities to attract and engage consumers with new and unique flavors. ### Where This Applies - **Snack Food:** The snack food industry can capitalize on the trend of white cheddar cheese snacks by offering new product variations and appealing to consumers' desire for unique flavors. - **Food Manufacturing:** Food manufacturing companies can innovate by creating new methods for coating savory powders onto snacks, expanding the range of flavors and textures available for consumers. - **Retail:** Retailers can take advantage of the limited-edition snack trend by collaborating with snack brands to offer exclusive and unique flavors, creating excitement and driving sales. ## Related on Trend Hunter - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md) - [Cheese Puff-Dusted Pretzels](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Cajun-Flavored Cheese Puffs](https://www.trendhunter.com/trends/flamin-hot-cajun-cheddar.md) - [Pretzel-Shaped Cheese Puffs](https://www.trendhunter.com/trends/cheetos-prezels.md) - [Puffed Cheese Crackers](https://www.trendhunter.com/trends/cheezit-puffd.md) - [Spherical Cheesy Snack Bites](https://www.trendhunter.com/trends/chile-cheese-cheetos.md)