# Fast Food Aromatherapy The White Castle Burger-Scented Candle Benefits Autism Speaks By Jim Todd | Published 2010-05-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/white-castle-burger-scented-candle References: [money.cnn](http://money.cnn.com/2010/05/05/news/companies/white_castle_burger_candle/) & [lpestore](http://www.lpestore.com/whitecastle/default.aspx) What better way to celebrate [National Hamburger Month](https://www.trendhunter.com/trends/charcoal-grilling) than to make your entire house smell of onions with the White Castle burger-scented candle? Just be sure not to eat it. Although they are currently sold out, the White Castle burger-scented candles were running for $10. The proceeds will go to Autism Speaks, an autism science and advocacy organization. I do have to admit, this is good marketing. If your house smells like White Castle, you're going to want to eat there. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Scented Candles:** Creating scented candles that replicate popular food smells can disrupt the home fragrance market and attract consumers looking for unique scents. - **Cause-related Marketing:** Linking product sales to charitable causes, like Autism Speaks, can disrupt traditional marketing strategies and appeal to socially conscious consumers. - **Food-themed Merchandise:** Expanding the range of food-inspired products, such as burger-scented candles, can disrupt the merchandise industry and cater to food enthusiasts. ### Industries Being Reshaped - **Home Fragrance:** Integrating food-inspired scents into home fragrance products can disrupt the industry and offer consumers unique olfactory experiences. - **Marketing and Advertising:** Incorporating cause-related marketing initiatives can disrupt traditional advertising methods and effectively engage socially conscious consumers. - **Merchandising:** Creating unconventional food-themed merchandise, such as burger-scented candles, can disrupt the industry and attract customers seeking unique products. ## Related on Trend Hunter - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Fried Chicken-Scented Candles](https://www.trendhunter.com/trends/bucket-of-chicken-candle.md) - [Food-Inspired Novelty Candles](https://www.trendhunter.com/trends/house-of-savage.md) - [Food-Inspired Candle Collections](https://www.trendhunter.com/trends/foodinspired-candle.md) - [Bakery-Scented Candles](https://www.trendhunter.com/trends/mornings-at-levain-candle.md) - [Edible Butter Candles](https://www.trendhunter.com/trends/edible-candle.md) - [Valentine's Burger Kits](https://www.trendhunter.com/trends/white-castle-love-kit.md) - [Soup-Scented Candles](https://www.trendhunter.com/trends/soup-scented-candles.md) - [Smoky Dessert Candles](https://www.trendhunter.com/trends/banana-pudding-candle.md)