# Bathroom Tissue Runway Shows The White Cashmere Collection 2017 Was Designed Using Bathroom Tissue By Ell Smith | Published 2017-10-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/white-cashmere-collection-2017 References: [strategicobjectives](http://www.strategicobjectives.com/white-cashmere-collection-2017-discovers?utm_content=buffera3724&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) & [cashmere](http://cashmere.ca/#home) 16 emerging fashion designers showcased their talents, dazzled the audience and raised money for a good cause at this year's annual White [Cashmere](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide) Collection 2017, which took place at the Royal Ontario Museum. This creative event challenged the design students to curate a series of fashionable garments using only Cashmere's luxuriously soft Bathroom Tissue. This year's theme paid homage to Canada 150, by encouraging participants to channel haute couture fashion, in a manner that was reflective of true Canadian style. The designs included a Bathroom Tissue iteration of the iconic Hudson's Bay coat, as well as a Bathroom Tissue garment, that was inspired by Annie Edson Taylor -- the 63 year old widow who successfully barreled over Niagara Falls. The gorgeously impressive runway show was witnessed by over 275 invited guests, in addition to an elite panel of judges, that consisted of highly regarded industry professionals. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** The use of unconventional materials for fashion design, such as bathroom tissue, can spark innovation and promote sustainable fashion practices. - **Circular Economy:** Incorporating recycled materials, such as bathroom tissue, into fashion garments can establish a circular economy and reduce waste. - **Innovative Materials:** Exploring new and unconventional materials, such as bathroom tissue, can lead to the discovery and implementation of innovative materials in the fashion industry. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from incorporating sustainable and unconventional materials, such as bathroom tissue, to create unique and environmentally friendly garments. - **Household Products:** The household products industry could explore the use of unconventional materials, such as bathroom tissue, for product design and packaging to promote sustainability. - **Paper Products:** The paper products industry could expand their market by collaborating with fashion designers and exploring new applications for their products in the fashion industry, such as using bathroom tissue for garment designs. ## Related on Trend Hunter - [Branded Bathroom Guides](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Design-Forward Toilet Campaigns](https://www.trendhunter.com/trends/design-changes-everything.md) - [Affordable High-End Toilet Papers](https://www.trendhunter.com/trends/cascades-inc.md) - [Potato Sack Couture Collections](https://www.trendhunter.com/trends/haute-potato-collection.md) - [Immersive Fashion Week Events](https://www.trendhunter.com/trends/fashion-week-fall-2024.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)