# Cereal-Infused Candy Rabbits The Apple Jacks White Candy Rabbit Has an Apple Cinnamon Flavor By Laura McQuarrie | Published 2022-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-candy-rabbit References: [prnewswire](https://www.prnewswire.com/news-releases/frankford-candy-and-kelloggs-team-up-to-create-new-easter-rice-krispies-and-apple-jacks-treats-301490772.html) & [FrankfordCandy](http://FrankfordCandy.com/)  One of the largest marketers of licensed confections and gifts in the United States, [Frankford Candy](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-n-cereal-bunny), teamed up with Kellogg's to create special treats for Easter, including the all-new [Apple Jacks](https://www.trendhunter.com/trends/apple-jacks-slime) White Candy Rabbit. This cereal-studded treat shares the classic apple-cinnamon flavor of the cereal to a candy rabbit in a 1.6-ounce individual size. This crunchy, flavorful treat for fans of Easter candy promises to be a special delight for breakfast cereal fans. While the candy bunny has an all-white exterior, it provides a surprise once bitten into, revealing crispy and colorful Apple Jacks cereal pieces. This cereal and candy treat can be found in equally colorful packaging through several channels, including Walmart, [Five Below](https://www.trendhunter.com/trends/big-kids-combo) stores, as well as online destinations like Amazon and the Frankford Candy site. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 13% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cereal-infused Confections:** With the success of the Apple Jacks White Candy Rabbit, there is an opportunity to create more cereal-infused treats for consumers. - **Limited-edition Collaborations:** Collaborating with recognizable brands like Kellogg's provides an opportunity for companies to release limited-edition items that are popular with consumers. - **Surprise Packaging:** Combining unexpected flavors and packaging can lead to a unique and memorable product for consumers, like the Apple Jacks White Candy Rabbit. ### Where This Applies - **Confectionery:** Companies in the confectionery industry can explore collaborating with recognizable brands or incorporating unexpected flavors to keep up with changing consumer preferences. - **Cereal:** Cereal companies can expand their reach by partnering with confectionery companies to create cereal-infused treats like the Apple Jacks White Candy Rabbit. - **Retail:** Retailers can take advantage of limited-edition collaborations like the Apple Jacks White Candy Rabbit to drive sales and attract new customers. ## Related on Trend Hunter - [Rice Cereal-Studded Chocolates](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-n-cereal-bunny.md) - [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md) - [Branded Springtime Easter Treats](https://www.trendhunter.com/trends/frankford-candy-easter-products.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [Collaboration Easter Candy Collections](https://www.trendhunter.com/trends/frankford-candy-easter.md) - [Easter-Branded Snack Ranges](https://www.trendhunter.com/trends/2026-easter-product-line.md) - [Tart Multi-Colored Easter Candies](https://www.trendhunter.com/trends/lamb-sour-rainbows-candy-cube.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md)