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# Budget Bridal Party Dresses
White by Vera Wang Bridesmaids Collection is Simple and Sophisticated

By Meghan Young | Published 2011-06-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/white-by-vera-wang-bridesmaids
References: [fabsugar](http://www.fabsugar.com/Vera-Wang-Davids-Bridal-Bridesmaid-Collection-Pictures-17988147) & [davidsbridal](http://www.davidsbridal.com/Browse_White-by-Vera-Wang)

The White by Vera Wang Bridesmaids collection forgoes the ugly, cliched creations that are often seen in movies and instead offers simple, soft and sophisticated dresses fit for the stylish best friends and family of the bride-to-be. Considering that bridesmaids can actually be the best accessory, what bride wouldn't want them to look (almost) as enchanting as she herself does?

Designed for [David's Bridal](https://www.trendhunter.com/trends/davids-bridal-2), the White by Vera Wang Bridesmaids collection is a diffusion line that is affordable for just about anyone. Ranging in prices from $158 to $198, these frocks and gowns are definitely a designer deal. From slim silhouettes to puffy skirts, the line offers great options in lovely colors perfect for late summer, fall and even winter weddings.

I especially like the waist details of each dress in the White by Vera Wang Bridesmaids collection.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 66% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch)

## Key Themes

### Why This Trend Is Growing

- **Affordable Designer Wedding Attire:** Disruptive innovation opportunities lie in creating more affordable options for brides and bridesmaids without sacrificing style and quality.
- **Sophisticated Bridesmaids Dresses:** There is potential for disruptive innovation in offering bridesmaids dresses that are simple, elegant, and sophisticated, departing from traditional cliched designs.
- **Seasonal Wedding Fashion:** Innovative opportunities exist in creating wedding attire collections that cater to different seasons and provide options suitable for late summer, fall, and winter weddings.

### Industries Being Reshaped

- **Wedding Apparel:** Opportunities for disruptive innovation can be found in the wedding apparel industry by creating affordable designer options and reimagining traditional bridesmaids dress designs.
- **Fashion Retail:** Disruptive innovation opportunities in the fashion retail industry involve creating seasonal collections that appeal to brides and bridesmaids, offering versatile options for various wedding dates.
- **Wedding Planning Services:** Innovative opportunities exist in the wedding planning services industry by partnering with designers and retailers to offer affordable designer wedding attire options to a wider range of customers.

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