# Canned Rye Whiskey Cocktails WhistlePig Introduces the Ready-To-Drink 'PiggyBack Rye Smash' By Niko Pajkovic | Published 2021-10-13 | Updated 2021-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whistlepig References: [bevnet](https://www.bevnet.com/spirits/2021/whistlepig-launches-piggyback-barrel-aged-rye-smash) & [whistlepigwhiskey](https://whistlepigwhiskey.com/whiskeys/piggyback-rye/)  American craft whiskey maker [WhistlePig](https://www.trendhunter.com/trends/piggyback-100-rye) Whiskey has announced the launch of 'PiggyBack Rye Smash,' a premium, pre-mixed, Rye whiskey beverage delivered in a canned format. The new cocktails come in three flavors: 'Blackberry Lemon Fizz,' 'Session Citrus Mint,' and 'Fresh Ginger Lime.' The canned cocktails are made using specialty barrel-aged ingredients and WhistlePig's signature [100% Estate Rye](https://www.trendhunter.com/trends/whistlepig-piggybank-rye-gold-edition). In terms of taste profile, all variations of the ''PiggyBack Rye Smash' are said to deliver a bold yet balanced blend that is unlike any other seltzer on the market. Perfect for summer barbeques, tailgating, or pub drinking, each flavor blends either fruit or citrus with the robust flavor of rye whiskey. "We thrive on testing out new, innovative, and dynamic ways to use our Rye," said Jeff Kozak, Chief Executive Officer of WhistlePig, which is why the brand chose to dive headfirst into the [canned cocktail category](https://www.trendhunter.com/trends/on-the-rocks-cans) with three inventive flavors. Image Credit: WhiskeyPig ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Canned Rye Cocktails:** Ready-to-drink cans of Rye whiskey cocktails for convenience-seeking customers ### Industries Being Reshaped - **Alcohol:** Alcoholic beverage companies innovating canned cocktails as a convenient option for consumers ## Related on Trend Hunter - [Highly-Mixable Rye Whiskeys](https://www.trendhunter.com/trends/piggyback-100-rye.md) - [Alcohol-Free Rye Whiskeys](https://www.trendhunter.com/trends/piggyback-devils-slide.md) - [Full-Strength RTD Whiskey Cocktails](https://www.trendhunter.com/trends/rod-hammers-slo-stills.md) - [Smoked Old Fashioned Kits](https://www.trendhunter.com/trends/old-fashioned-kit.md) - [Beachside Whiskey Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktails.md) - [Beer-Branded RTD Whiskey Cocktails](https://www.trendhunter.com/trends/goose-island-beer.md) - [Refreshing Whiskey Canned Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktail.md) - [RTD Whiskey Sours](https://www.trendhunter.com/trends/rtd-whiskey-sour.md) - [Premium Smash Cocktails](https://www.trendhunter.com/trends/central-standard-distillery.md)