# Ready-to-Pour Whisky Cocktails Crown Royal is Launching Its New Whisky Sour Cocktail with NFL WAGs By Laura McQuarrie | Published 2024-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whisky-sour-cocktail References: [stocktitan.net](https://www.stocktitan.net/news/DEO/a-new-way-to-sunday-the-cocktail-collection-introduces-the-crown-zrgbcwwytgmg.html) & [thecocktailcollection](https://www.thecocktailcollection.com/pre-mixed-cocktails/black-cherry-whisky-sour)  Football fans are gearing up for the start of a new season and Diageo added a new game day essential to [The Cocktail Collection](https://www.trendhunter.com/trends/readytoserve-cocktails): Crown Royal Whisky Sour Cocktail with Black Cherry. Perfect for hosting at-home watch parties or taking to a tailgate, Crown Royal Whisky Sour Cocktail with Black Cherry is made with blended Canadian whisky and creates hassle-free, well-balanced whisky sours over ice. This product is the seventh addition to the [ready-to-serve cocktail lineup](https://www.trendhunter.com/trends/suntory-world-whisky-ao-highball) and it leverages the large fan base Crown Royal has, particularly within the [NFL's](https://www.trendhunter.com/trends/spiked-vodka-cocktail) community of wives and girlfriends (WAGs). As such, the latest addition to The Cocktail Collection is launching with the aid of Sydney Warner, wife of San Francisco 49ers' Fred Warner. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 62% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-pour Cocktails:** Technological advancements in mixology are simplifying the at-home cocktail making process, offering convenience and quality simultaneously. - **Alcohol and Sports Integration:** Marketing strategies are increasingly targeting sports communities to forge stronger brand connections and expand consumer demographics. - **Flavor Innovation in Spirits:** Emerging flavor variations in traditional spirits are catering to diverse palates, pushing the boundaries of classic cocktail recipes. ### Industries Being Reshaped - **Alcohol Beverage Industry:** The growing market for ready-to-serve alcoholic beverages is transforming consumption habits and creating new sales channels. - **Sports Marketing:** Collaborations with sports figures and communities offer brands unique opportunities to penetrate passionate and loyal fan bases. - **Flavor Development and Additives:** Innovations in flavor chemistry are enabling distilleries to offer more dynamic and complex beverage options, enhancing consumer experiences. ## Related on Trend Hunter - [Ready-to-Drink Whisky Lemonades](https://www.trendhunter.com/trends/whisky-lemonade.md) - [Juicy Whisky Cocktails](https://www.trendhunter.com/trends/crown-royal-x-juicy-couture.md) - [Versatile Chocolate-Flavored Whiskys](https://www.trendhunter.com/trends/crown-royal-chocolate-flavored-whisky.md) - [RTD Whiskey Sours](https://www.trendhunter.com/trends/rtd-whiskey-sour.md) - [Seasonal Transition Cocktails](https://www.trendhunter.com/trends/bulleit-whiskey-sour.md) - [Artisanal Blackberry Whiskies](https://www.trendhunter.com/trends/crown-royal-blackberry.md) - [Diner-Style Whisky Pop-Ups](https://www.trendhunter.com/trends/crown-royal-blackberry-flavored-whisky.md) - [Ready-to-Pour Whiskey Sours](https://www.trendhunter.com/trends/spiced-pear-whiskey-sour.md) - [Seasonally Inspired Whiskey Sours](https://www.trendhunter.com/trends/george-dickel-and-social-hour.md)