# Whisky Pouch Subscriptions The Whisky Me Service Shares Single Malts in a Mail-Friendly Way By Laura McQuarrie | Published 2020-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whisky-me References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/12/top-whisky-subscription-services/2/) & [whisky-me](https://www.whisky-me.com/) Whisky-Me is a [subscription service](https://www.trendhunter.com/trends/whiskey-gifting) that shares rare and exclusive single malts in pouch packaging that can fit through letterboxes. On a monthly basis, members get a 50-milliliter pouch of whisky that's hand-picked by the team at London-based whisky bar [Black Rock—and](https://www.trendhunter.com/trends/all-black-everything-preworkout) the same whisky is never sent twice, as there are hundreds of malt distilleries for the bar to choose from. Whisky-Me describes that its pouch packages are "the same dimensions as a 90s mixtape" with a size so convenient it can fit into a pocket. The compact and durable pouch is capped by a screw-on cap that makes it easy to sample the product on the go. This packaging choice is a lighter and more [eco-friendly alternative to glass](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle), and the pouch cap and the nozzle are recyclable as household plastic. Image Credit: Whisky-Me ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Pouch Packaging:** The trend of using pouch packaging for products like whisky presents opportunities for lightweight, convenient, and eco-friendly alternatives to traditional packaging. - **Subscription Services:** The rise of subscription services, like Whisky Me, enables businesses to provide personalized and curated experiences on a recurring basis, increasing customer engagement and loyalty. - **Eco-friendly Packaging:** The demand for eco-friendly packaging solutions, such as recyclable pouches, creates opportunities for disruptive innovations that prioritize sustainability while maintaining product freshness and convenience. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can leverage the trend of whisky pouch subscriptions to explore new packaging formats that enhance customer experience and reduce environmental impact. - **Hospitality Industry:** The hospitality industry, specifically bars and restaurants, can adopt subscription models to offer exclusive whisky experiences that cater to the preferences of their guests while encouraging repeat business. - **Packaging Industry:** The packaging industry has an opportunity to innovate and develop sustainable, lightweight, and cost-effective pouch packaging solutions for various products beyond just whisky. ## Related on Trend Hunter - [Whisky Sample Pouches](https://www.trendhunter.com/trends/whisky-sample.md) - [Festive Whiskey Giveaways](https://www.trendhunter.com/trends/festive-whiskey.md) - [Whiskey Membership Services](https://www.trendhunter.com/trends/whiskey-memberships.md) - [Whisky Blind Boxes](https://www.trendhunter.com/trends/whisky-blind-box.md) - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [Paper Whisky Bottles](https://www.trendhunter.com/trends/weekender-wheat.md) - [Smoky Scotch Sampler Packs](https://www.trendhunter.com/trends/ardbeg-masters-of-smoke-trio-pack.md) - [Smashable Whisky Packaging](https://www.trendhunter.com/trends/the-51.md) - [Exclusive Single Cask Whiskies](https://www.trendhunter.com/trends/wemyss-malts.md)