# Customized Beer-Labeling Apps Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels By Laura McQuarrie | Published 2017-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/whisky-label References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2017/02/laphroaig-rolls-out-bottle-label-printing-app/) & [laphroaig](http://www.laphroaig.com/opinions/default.aspx) As part of its #OpinionsWelcome campaign, which has been ongoing since 2015, [Laphroaig](https://www.trendhunter.com/trends/laphroaig-packaging) launched an all-new app to help buyers create [custom whisky labels](https://www.trendhunter.com/trends/custom-whisky-blends) to personalize bottles of the brand's decade-old [Scotch](https://www.trendhunter.com/trends/label-5-city-lights-edition) whisky. Some of the personal opinions that people have shared about the whiskey describe it as "A big peaty, slap on the face" and "Like the wings of a sweet angel torn off and torched in a peat pit." The labeling tool will only be available through trade and consumer events, but buyers are being encouraged to tweet a picture of their custom whisky label using the campaign hashtag. With this campaign that features vivid descriptions that are shared on social media, Laphroaig has made a point to bring these bold opinions back into the offline world. For instance, when the campaign first launched, it projected consumer tweets on its distillery wall. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Customized Whisky Labeling:** Opportunity to create personalized labels for whisky bottles, catering to consumers' desire for customization and unique experiences. - **Opinionated Branding:** Opportunity to engage consumers by encouraging them to share their bold opinions about the product on social media. - **Offline Engagement:** Opportunity to bridge the online and offline worlds by projecting consumer tweets on physical spaces like distillery walls. ### Who This Affects Most - **Beverage:** Beverage industry can leverage customized labeling to appeal to consumers seeking personalized beverage experiences. - **Marketing and Advertising:** Marketing and advertising companies can capitalize on the trend of opinionated branding to create engaging campaigns. - **Event Planning:** Event planning industry can offer services to incorporate personalized labeling and social media sharing into trade and consumer events. ## Related on Trend Hunter - [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [AR Alcohol Labels](https://www.trendhunter.com/trends/swigr1.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md)