# Whisky-Infused Pies Chivas Regal and Willy’s Pies Created a Special Savory Dish By Laura McQuarrie | Published 2025-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whisky-infused-pies References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2025/05/chivas-regal-makes-whisky-infused-pies-for-arsenal/)  [Chivas Regal](https://www.trendhunter.com/trends/golden-hour-cocktail) is the Official Whisky Partner of Arsenal and in collaboration with London pie maker [Willy's Pies](https://www.trendhunter.com/trends/savory-plant-based-pie), the blended scotch brand created whisky-infused pies to serve at the [Arsenal Football Club](https://www.trendhunter.com/trends/camden-invincibeer) for the last home game of the season. The savory pie features Chivas Regal’s signature blended 12-year-old Scotch whisky, plus slow-braised beef brisket, caramelized shallots (deglazed in Chivas Regal,) Isle of Mull cheddar, and gravy, all tucked into a signature buttery puff pastry and topped with gold dust. Beyond the stadium, the Chivas Regal-infused pie will be available after gameday online via Willy's Pies for a limited time—and all proceeds will be reinvested into the community. Alongside this launch, a Pies and Punchlines content series featuring comedian Mo Gilligan will share pie-related humor and playful football banter. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 69% | Activity: 72% | Freshness: 40% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alcohol-infused Cuisine:** The integration of whisky into traditional dishes signifies a growing interest in alcohol-infused culinary experiences. - **Gifting Culture and Limited Editions:** Limited edition food products like whisky-infused pies tap into the culture of gifting unique, novelty items. - **Content Marketing with Humor:** The collaboration between food brands and comedians to create entertaining content like 'Pies and Punchlines' exemplifies the use of humor in marketing strategies. ### Who This Affects Most - **Food and Beverage:** The whisky-infused pie collaboration highlights innovation in the food industry, merging high-quality spirits with gourmet snacks. - **Sports and Entertainment:** The introduction of novel food experiences at sports events is diversifying the revenue streams within the sports entertainment industry. - **E-commerce and Direct-to-consumer:** Offering limited-time specialty foods online capitalizes on the demand for exclusive e-commerce experiences. ## Related on Trend Hunter - [Savory Stout Beer Pies](https://www.trendhunter.com/trends/steak-guinness-pie.md) - [Spicy Buffalo Chicken Pies](https://www.trendhunter.com/trends/pukka-and-sauce-shop.md) - [Ultra-Spicy Indian Pies](https://www.trendhunter.com/trends/chicken-vindaloo-pie.md) - [Golden Hour-Inspired Cocktail Kits](https://www.trendhunter.com/trends/golden-hour-cocktail.md) - [Summer-Ready Collaborative Whisky Kits](https://www.trendhunter.com/trends/chivas-x-goya.md) - [Cheesy Pickle Pork Pies](https://www.trendhunter.com/trends/mini-ploughmans-pork-pies.md) - [Savory Regenerative Flour Pies](https://www.trendhunter.com/trends/higgidy-pies.md) - [Boozy Baked Apple Pies](https://www.trendhunter.com/trends/boozy-baked-apple-pie.md) - [Savory Stout-Branded Pastries](https://www.trendhunter.com/trends/steak-guinness-pasty.md)