# Tasting Note Clocks 'Charlie's Whisky Clock' Features Notes from Whisky Expert Charles MacLean By Laura McQuarrie | Published 2017-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whisky-clock References: [kickstarter](https://www.kickstarter.com/projects/turnclock/charlies-whisky-clock) Turnclock's 'Charlie's Whisky Clock' is meant to elevate the drinking experience by offering an easy place to consult [whisky tasting notes](https://www.trendhunter.com/trends/whisky-pairings) from expert Charles MacLean. The clock is designed to guide a whisky drinker throughout the entire tasting experience, beginning with describing the color, nose-feel and mouth-feel of whisky. A dial on the clock makes it possible for drinkers to pinpoint hundreds of different experiences, including medicinal, [peaty](https://www.trendhunter.com/trends/laphroaig-elements-30) and nutty. As the tasting notes are set upon a clock, the final stage of the tasting process includes describing the development of the [whisky flavors over time](https://www.trendhunter.com/trends/tailored-spirits-experimental-series). As well as featuring tasting notes from Charlie himself, Charlie's Whisky Clock also features a signature from the whisky expert. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Enhanced Drinking Experience:** The 'Charlie's Whisky Clock' trend offers a unique way to enhance the drinking experience by providing easy access to tasting notes from an expert. - **Guided Tasting Journey:** The 'Charlie's Whisky Clock' trend offers a guided journey for whisky drinkers, helping them explore different tasting experiences and flavors. - **Interactive Tasting Tools:** The 'Charlie's Whisky Clock' trend showcases the use of interactive tools to enhance the whisky tasting process. ### Who This Affects Most - **Whisky Distilleries:** Whisky distilleries can leverage the 'Charlie's Whisky Clock' trend to offer their customers a unique and immersive tasting experience. - **Home Bar Accessories:** Companies in the home bar accessories industry can capitalize on the 'Charlie's Whisky Clock' trend by developing innovative products that enhance the whisky drinking experience. - **Luxury Gifts and Collectibles:** Luxury gift and collectible companies can tap into the 'Charlie's Whisky Clock' trend by offering high-end, personalized whisky tasting accessories. ## Related on Trend Hunter - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [Multisensory Whisky Series](https://www.trendhunter.com/trends/the-vanguard-series.md) - [Pastry-Inspired Whiskys](https://www.trendhunter.com/trends/nectarosity.md) - [Sensorial Whisky Fragrances](https://www.trendhunter.com/trends/akro-malt.md) - [Perfume-Paired Whiskies](https://www.trendhunter.com/trends/perfume-and-whisky.md) - [Sensorial Whiskey Expressions](https://www.trendhunter.com/trends/egans-senses.md) - [Collectible Glassware Charms](https://www.trendhunter.com/trends/glassware-charms.md) - [Scotch Whisky Dining Experiences](https://www.trendhunter.com/trends/a-night-on-earth.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md)