# Ultra-Luxurious Mid-Century Chairs The Whisky Chair by Finn Juhl Was Recently Relaunched By Kalin Ned | Published 2022-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/whisky-chair References: [finnjuhl](https://finnjuhl.com/collection/lounge-chairs/whisky-chair) & [dezeen](https://www.dezeen.com/2022/06/17/whisky-chair-house-of-finn-juhl-dezeen-showroom/)  One extremely luxurious and captivating [mid-century modern design](https://www.trendhunter.com/trends/plane-lounge-chair) from the late forties was relaunched by the [House of Finn Juhl—the](https://www.trendhunter.com/trends/the-peckham-house) Whisky Chair. This piece has a stunning silhouette that creates a statement in any setting. This design has been described as "playfully provocative, perhaps even borderline politically incorrect." The Whisky Chair was first debuted in 1948 during the Copenhagen Cabinetmakers' Guild Exhibition. It was never, however, officially put into production. Now, more than seven decades later, the [House of Finn Juhl—established](https://www.trendhunter.com/trends/fuzzy-modern-chair) in 2001 to make the striking pieces of Danish architect and designer Finn Juhl available to wider audiences—has released the Whisky Chair. The piece has an American walnut wood frame and brass feet. It is available in leather or fabric upholstery. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 71% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Mid-century Modern Revival:** The relaunch of iconic mid-century pieces presents opportunities for modern designers to blend classic design with contemporary influences. - **Luxury Furniture Market Growth:** High-end furniture brands may capitalize on the growing demand for luxury furniture among affluent consumers. - **Sustainable Materials in Furniture Design:** The Whisky Chair's re-release offers an opportunity for furniture brands to incorporate sustainable materials such as bamboo and recycled plastic fibers in their designs. ### Where This Applies - **Furniture Design:** The re-launch of iconic mid-century pieces like the Whisky Chair creates opportunities for designers and furniture manufacturers to create new versions of classic designs. - **Interior Design:** Interior designers may benefit from the rise in popularity of mid-century modern furniture, and incorporate pieces like the Whisky Chair in their design projects. - **Luxury Goods:** The Whisky Chair's relaunch may indicate a growing demand for high-end furniture, providing opportunities for luxury goods and furniture brands to create sophisticated designs for affluent consumers. ## Related on Trend Hunter - [Slick Futuristic Chair Design](https://www.trendhunter.com/trends/classical-norwegian-design.md) - [Danish Mid-Century Modern Chairs](https://www.trendhunter.com/trends/danish-midcentury-modern.md) - [Luxurious Minimal Chair Designs](https://www.trendhunter.com/trends/luxurious-minimal-chair.md) - [Mid-Century Seating Designs](https://www.trendhunter.com/trends/magnus-olesens.md) - [Modern Mid-Century Chair Designs](https://www.trendhunter.com/trends/midcentury-chair-design.md) - [Iconic Furniture Releases](https://www.trendhunter.com/trends/jumbo-lounge-chair.md) - [Minimal Curved Wooden Armchairs](https://www.trendhunter.com/trends/1972-chair.md) - [Architectural Dynamic Vintage Chairs](https://www.trendhunter.com/trends/egoist-chaise.md) - [Reissued Mid-Century Finnish Designs](https://www.trendhunter.com/trends/midcentury-finnish-design.md)