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# Blockchain Whisky Bottles
Ailsa Bay Scotch's Packaging Lets Customers Track the Product's Journey

By Laura McQuarrie | Published 2019-03-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/whisky-bottles
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/03/ailsa-bay-unveils-blockchain-whisky-bottle/) & [arc-net.io](https://www.arc-net.io/)

[William Grant & Sons](https://www.trendhunter.com/trends/the-perpetual-collection)' Ailsa Bay Scotch can now be found in [whisky bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle) that feature blockchain technology, which allows shoppers to digitally track the production of the alcohol product. The travel retail-exclusive whisky was created in collaboration with Arc-Net, a blockchain technology company.

Thanks to the brand's use of blockchain technology, consumers are able to get a unique look into the distilling and manufacturing process, as well as other parts of the product's journey before it reaches the store. When it comes to discovering the origins of each whisky bottle, users are able to scan a unique QR code to access a web experience.

As Dominic Parfitt, William Grant & Sons' head of e-commerce, describes, “We’re doing something now that we hope will set the bar for the future experience of spirits, and we look forward to seeing how other brands follow suit as innovation within the industry continues to develop in the next few years.”

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 67% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Blockchain-enabled Product Tracking:** Utilizing blockchain technology to enable consumers to digitally track the production and journey of products.
- **Enhanced Transparency in Manufacturing:** Providing consumers with a unique look into the distilling and manufacturing process of products using innovative technologies.
- **Interactive Web Experiences:** Creating interactive web experiences through the use of unique QR codes to engage consumers and provide additional product information.

### Where This Applies

- **Alcohol and Beverage:** Implementing blockchain technology in the alcohol industry to enhance transparency and traceability.
- **Technology and Software:** Developing blockchain solutions that enable product tracking and enhance transparency in various industries.
- **E-commerce and Retail:** Leveraging blockchain technology to create interactive web experiences for consumers and enhance brand engagement.

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