# Luxurious Hybrid Spirits Penthouse's New Whiskey-Tequila Combines Two Popular Spirits in One By Katherine Pendrill | Published 2018-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskeytequila References: [delish](http://www.delish.com/food/a57721/new-penthouse-whiskey-tequila-liquor/) & [instagram](https://www.instagram.com/penthouse_spirits/?utm_source=ig_embed&utm_campaign=embed_ufi) For those who can never decide what to drink, Penthouse has created the ultimate libation, dubbed Whiskey-Tequila. By combining two of the most popular spirits, the new product is the ultimate combo for indecisive cocktail lovers. Penthouse's new Whiskey-Tequila is a hybrid alcohol made from a mixture of "the [finest tequila from Mexico](https://www.trendhunter.com/trends/smoked-tequila) with [old-fashioned American whiskey](https://www.trendhunter.com/trends/nearest-green-tennessee-whiskey)." Though it may sound unusual, the silky texture of the whiskey combined with the bold finish of tequila, deliver a palate-pleasing taste that is smooth and slightly sweet. With its bold flavor and smooth finish, the spirit can be enjoyed on its own as a shot, served over ice with a wedge of lime, or mixed into a number of [popular cocktails](https://www.trendhunter.com/trends/readytopour-cocktail) for a unique drinking experience. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hybrid Spirits:** Merging of two different spirits into one to create a unique flavor profile. - **Innovative Cocktails:** Creation of new and unique cocktails using hybrid spirits as the main ingredient. - **Premium Liquor Combos:** Combining high-end liquors to create a luxurious and exclusive drinking experience. ### Industries Being Reshaped - **Alcohol Industry:** Developing new hybrid liquor products to cater to the evolving taste of millennials. - **Hospitality Industry:** Creation of innovative and unique cocktails for discerning customers seeking a premium drinking experience. - **Luxury Goods Industry:** Integrating premium hybrid spirits into their product lines to offer an exclusive experience to high-end customers. ## Related on Trend Hunter - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/quintaliza-reposado-tequila.md) - [Tequila-Aged Whiskey Spirits](https://www.trendhunter.com/trends/barrelfinished-whiskey.md) - [Sweet Heat Tequilas](https://www.trendhunter.com/trends/devils-reserve-by-cuervo.md) - [Tea-Infused Whiskey Spirits](https://www.trendhunter.com/trends/sweet-tea-whiskey.md) - [Piquant Pepper-Infused Tequilas](https://www.trendhunter.com/trends/hotaling-fiero-serrano-tequila.md) - [Premium Whiskey Series](https://www.trendhunter.com/trends/cellar-collection.md) - [Luxury Whiskey Cocktails](https://www.trendhunter.com/trends/luxury-whiskey-cocktail.md) - [Approachable Sweet Whiskey Spirits](https://www.trendhunter.com/trends/ballantines-sweet-blend.md) - [Dive Bar Culture-Inspired Whiskeys](https://www.trendhunter.com/trends/dive-bar-culture.md)