# Whiskey-Scented Dry Shampoos This Hair Product from Elizabeth and James Smells Like Bourbon By Mary Van Puymbroeck | Published 2017-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whiskeyscented-dry-shampoo References: [refinery29](http://www.refinery29.com/2017/05/154659/elizabeth-james-bourbon-dry-shampoo-review) & [sephora](http://www.sephora.com/nirvana-bourbon-dry-shampoo-P418383) Fashion brand 'Elizabeth and James' is releasing a whiskey-scented dry shampoo. While it may seem odd for women to want to smell like alcohol, the scent is actually based on the brand's newest fragrance, [Nirvana Bourbon](https://www.trendhunter.com/trends/elijah-craig-char-no-3). With notes of vanilla, oak and spices, the fragrance is a happy departure from the typically ultra-floral fragrances used in women's hair products. With Mary-Katy and Ashley Olsen as the leading forces behind Elizabeth and James, this whiskey-scented dry shampoo does more than just leave your hair smelling great. As the product description claims: "The [lightweight powder spray](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo) gives hair volume and shape... This unique styling product adds texture and volume as it revives your hair, creating that coveted undone style." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Whiskey-scented Hair Products:** The trend of infusing hair products with whiskey scents provides a unique twist to the typically floral fragrances, creating an opportunity for niche fragrance-based haircare products. - **Non-traditional Fragrances in Personal Care:** The use of unconventional scents like whiskey in personal care products challenges the traditional fragrance market and opens up possibilities for innovative scent combinations. - **Celebrity-backed Haircare Products:** The endorsement of hair products by high-profile celebrities like Mary-Katy and Ashley Olsen creates buzz and cultivates a loyal customer base, giving rise to more opportunities for celebrity-backed haircare brands. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can explore the incorporation of unique fragrances, like whiskey, in hair products to cater to a niche market looking for unconventional scents. - **Fragrance:** The fragrance industry can diversify their offerings by experimenting with non-traditional scents, such as whiskey, to appeal to consumers seeking unique olfactory experiences. - **Celebrity Licensing:** The celebrity licensing industry can capitalize on the popularity of high-profile figures like Mary-Katy and Ashley Olsen to create successful haircare brands with unique selling points like whiskey-infused fragrances. ## Related on Trend Hunter - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Matcha-Scented Dry Shampoos](https://www.trendhunter.com/trends/batiste-light-dry-shampoo.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Shine-Enhancing Hair Perfumes](https://www.trendhunter.com/trends/lady-h-hair-perfume.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Softening Hair Perfumes](https://www.trendhunter.com/trends/gloss-absolu-le-parfum.md) - [Hair Perfume Mists](https://www.trendhunter.com/trends/hair-perfume-mists.md)