# Delicious Whiskey-Infused Ice Creams McConnell’s Partners with Garrison Brothers for a New Flavor By Kalin Ned | Published 2023-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/whiskeyinfused-ice-cream References: [mcconnells](https://mcconnells.com/collections/fine-ice-creams/products/garrison-bros-whiskey-pecan-pralines) & [vice](https://www.vice.com/en/article/wxjqqz/coolest-new-drops-collabs-march-16-2023)  [McConnell's](https://www.trendhunter.com/trends/apple-cider-cranberry-jam-ice-cream) is known for its highly adventurous and at times unexpected ice cream flavors—most recently, the brand launched a delicious [whiskey-infused ice cream flavor](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream) in collaboration with Garrison Brothers. For those who are not in the know, Garrison Brothers is the [oldest legal bourbon distillery](https://www.trendhunter.com/trends/barrel-strength-bourbon) in the state of Texas. The ice cream flavor that arose from this collaboration combines the "smooth, sweet, smoky ‘n spicy Texas Straight Bourbon" with "delicious, buttery, salt-roasted ‘n caramel-coated pecans." The base is Central Coast Milk & Cream that McConnell's is known for. Garrison Brothers' bourbon is organic and gourmet-grade. The distillery ages its spirit in White Oak Barrels to achieve "simple perfection." The Garrison Brothers Whiskey & Pecan Pralines ice cream is available as a limited-edition flavor on McConnell's website. Image Credit: McConnell's ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 44% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Whiskey-infused Ice Creams:** The rise of whiskey-infused ice cream flavors presents an opportunity for liquor brands to collaborate with ice cream producers to create new flavor experiences. - **Gourmet-grade Distilled Spirits:** The use of gourmet-grade, organic distilled spirits in ice cream presents an opportunity for liquor brands to expand their market by showcasing the unique flavor profiles of their products. - **Limited-edition Collaborations:** Limited-edition ice cream flavors that are a result of collaborations between brands in different industries can create buzz and drive sales for both brands involved, with an opportunity for repeat partnerships. ### Sectors Adopting This - **Ice Cream:** The ice cream industry can innovate by collaborating with liquor brands to create new and unique flavor experiences that differentiate their products from competitors. - **Distilled Spirits:** The distilled spirits industry can expand its market and showcase unique flavor profiles by collaborating with ice cream producers to create new products that appeal to a wider audience. - **Food Retail:** Collaborations between brands in the ice cream and distilled spirits industries present an opportunity for food retailers to offer exclusive and limited-edition products that attract new customers and create buzz. ## Related on Trend Hunter - [Candied Whiskey Ice Creams](https://www.trendhunter.com/trends/graeters-bourbon-ball.md) - [Whiskey Eggnog Ice Creams](https://www.trendhunter.com/trends/boozy-eggnog.md) - [Buttery Pecan-Flavored Bourbons](https://www.trendhunter.com/trends/rebel-bourbon-butter-pecan.md) - [Chocolatier-Approved Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-creams-sees-candies.md) - [Limited Release Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-cream.md) - [Boozy Ice Creameries](https://www.trendhunter.com/trends/ice-creamery.md) - [Candy-Studded Ice Creams](https://www.trendhunter.com/trends/mcconnells-x-sees.md) - [Sweet Cream-Based Bourbons](https://www.trendhunter.com/trends/bourbon-cream.md) - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md)