# Whiskey-Flavored Biscuits Japan's 'Pocky' Chocolate Cookies Received a New Adult-Minded Variation By Riley von Niessen | Published 2016-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskeyflavored References: [newlaunches](http://newlaunches.com/archives/japans-favorite-pocky-candy-gets-whiskey-flavor.php) & [pocky](http://www.pocky.com/) 'Pocky,' a brand of snacks that's based in Japan, has been around since the 1990s, meaning that diversifying its offerings is important in ensuring that consumers continue to maintain interest -- which is something that's reflected in its latest offering: [whiskey-flavored cookies](https://www.trendhunter.com/trends/nectarosity). Shaped liked long cigarettes, the [chocolate-covered biscuits](https://www.trendhunter.com/trends/viennese-double-chocolate-fingers) have an appearance that makes them easily recognizable, especially considering the retro packaging and the well-known brand name that embellishes it. With the whiskey-flavored Pockys, the brand claims that it's a complementary pairing to a [strong alcoholic beverage](https://www.trendhunter.com/trends/liquorinfused-chocolate). In order to keep the release a little more exclusive, a total of 300,000 boxes will be sold and will be available for purchase in Japan starting on October 26th. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Alcohol-infused Snacks:** Opportunity for creating innovative snacks that are flavored with various types of alcohol. - **Retro Packaging:** Opportunity to use nostalgic packaging designs to attract consumers. - **Limited Edition Releases:** Opportunity to create exclusivity and generate buzz around limited edition food products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the potential of creating unique and innovative alcohol-infused snacks. - **Packaging:** The packaging industry can capitalize on the trend of using retro designs to create appealing packaging for various products. - **Marketing and Promotions:** Marketing and promotions professionals can leverage limited edition releases to create excitement and drive sales. ## Related on Trend Hunter - [Bourbon-Specific Snacks](https://www.trendhunter.com/trends/bourbon-buddies.md) - [Exclusive Theme Park Snacks](https://www.trendhunter.com/trends/tokyo-disney-resort-pocky.md) - [Black Forest-Flavored Biscuits](https://www.trendhunter.com/trends/sainsburys-3.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Bite-Sized Viral Chocolate Treats](https://www.trendhunter.com/trends/foxs-chocolatey-dubai-style-pistachio.md) - [Asian-Inspired Almond Snacks](https://www.trendhunter.com/trends/choco-nuts.md) - [Chocolate-Filled Pretzel Pandas](https://www.trendhunter.com/trends/hello-panda-pretzel.md) - [Salted Japanese Chocolate Confections](https://www.trendhunter.com/trends/meiji-products.md) - [White Chocolate-Covered Biscuits](https://www.trendhunter.com/trends/mcvities-1.md)