# Immersive Whiskey Videos This 360-Degree Video Shows How Jack Daniel's Whiskey is Distilled By Joey Haar | Published 2016-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-video References: [immedtech.wordpress](https://immedtech.wordpress.com/2016/07/15/immerse-yourself-in-whiskey-with-360-degree-video-from-jack-daniels-cnet/) & [themill](http://www.themill.com/portfolio/3034/storytelling:-vr-experience-) While being completely immersed in whiskey might sound like paradise for some, others probably prefer adding the caveat of being immersed in a 360-degree whiskey video. The Jack Daniel's distillery is doing its best to appease both parties by offering a new [360-degree video](https://www.trendhunter.com/trends/remote-tasting-room) that takes viewers through the historic whiskey maker's process. The video opens with an aerial shot of Lynchburg, Tennessee, the home of Jack Daniel's distillery. It proceeds to take its viewers around the distillery itself, showing where workers retrieve spring water, how the charcoal used to "mellow" the whiskey that's produced and where the barrels are stored during the aging process. The whiskey video, available on [YouTube](https://www.trendhunter.com/trends/wine-tv) 360, helps consumers concerned with the quality of their whiskey (a traditionally luxurious product) grasp the [artisanal efforts of their alcohol](https://www.trendhunter.com/trends/johnnie-walker-vault). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Immersive Experience Videos:** More brands will create immersive experience videos to engage customers. - **Virtual Reality Tours:** More distilleries and alcohol brands will use VR to showcase their production process. - **360-degree Marketing:** 360-degree videos will increasingly be used for marketing in the alcohol industry. ### Industries Being Reshaped - **Alcohol Production:** Alcohol distilleries will increasingly use digital channels to reach new and existing customers. - **Tourism:** VR tours of distilleries will become a popular attraction for whiskey enthusiasts. - **Digital Marketing:** 360-degree videos will become increasingly important for marketing luxury products like whiskey. ## Related on Trend Hunter - [Tequila-Aged Whiskey Spirits](https://www.trendhunter.com/trends/barrelfinished-whiskey.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [Immersive Whiskey Experiences](https://www.trendhunter.com/trends/whiskey-row-distillery.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [Super Premium Tennessee Whiskeys](https://www.trendhunter.com/trends/bonded-tennessee-whiskey.md) - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md)