# Monstrous Movie Whiskeys Two New Whiskey Spirits Have Been Created for 'Godzilla Resurgence' By Laura McQuarrie | Published 2016-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-spirits References: [japantrends](http://www.japantrends.com/release-godzilla-resurgence-godzilla-whisky/) & [shin-godzilla.jp](http://shin-godzilla.jp/news/news_160708_1.html) In order to mark the release of the newest Godzilla film to hail from Japan, liquor store Shinanoya released two new [scotch whiskey spirits](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey) inspired by the country's iconic movie monster. 'Shin Godzilla' (New Godzilla) is a [six-year single-malt Talisker whisky](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection), while 'Godzilla' are is an older 24-year-age blended malt beverage. The release of the [Hollywood](https://www.trendhunter.com/trends/pride-house) version of Godzilla in 2014 inspired a renewed interest in the classic film franchise across the globe. What makes Godzilla Resurgence particularly significant is that it is the first Godzilla film that's been produced in Japan since 2004. As such, this has created a huge demand for Godzilla merchandise, which now includes everything from food and drinks to cosmetics and fashion. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Godzilla Merchandise:** Opportunity for businesses to create and sell a wide range of merchandise inspired by the Godzilla film franchise, including food, drinks, cosmetics, and fashion. - **Movie-inspired Spirits:** Disruptive innovation opportunity for liquor companies to create special edition whiskey spirits inspired by popular movie franchises, targeting fans and collectors. - **Japanese Film Revival:** Opportunity for the film industry to capitalize on the renewed interest in the classic Godzilla film franchise and produce more Japanese monster movies for global audiences. ### Who This Affects Most - **Retail:** Retailers can seize the opportunity to stock and sell Godzilla-themed merchandise, catering to fans and collectors. - **Beverage:** Liquor companies can tap into the demand for movie-inspired spirits, creating special edition whiskey beverages that resonate with film enthusiasts and collectors. - **Film:** The success of Godzilla Resurgence signifies a potential revival of Japanese monster movies, presenting an opportunity for the film industry to produce more captivating films in the genre. ## Related on Trend Hunter - [Commemorative Monster-Themed Cans](https://www.trendhunter.com/trends/godzilla-can-designs.md) - [Action Film Retailer Snacks](https://www.trendhunter.com/trends/circle-k-products.md) - [Sake-Inspired Japanese Whiskeys](https://www.trendhunter.com/trends/onikishi.md) - [Video Game-Themed Whiskeys](https://www.trendhunter.com/trends/moth-and-wolf.md) - [Anime-Branded Japanese Whiskeys](https://www.trendhunter.com/trends/kumesen-shuzo-ukiyo.md) - [Smoky Limited-Edition Whiskeys](https://www.trendhunter.com/trends/japanese-singlemalt-whisky.md) - [Beastly QSR Burger Menus](https://www.trendhunter.com/trends/godzilla-burgers.md) - [Deluxe Distillery Anniversary Spirits](https://www.trendhunter.com/trends/house-of-suntory-whiskies.md) - [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md)