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# Personalized Whiskey Packaging
Jameson's Customizable Bottles Celebrate St. Patrick's Day

By Laura McQuarrie | Published 2020-02-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-packaging
References: [campaignlive](https://www.campaignlive.co.uk/article/jameson-launches-personalised-bottles-ahead-st-patricks-day/1672813) & [jamesonwhiskey](https://www.jamesonwhiskey.com/en-CA/)

Ahead of St. Patrick's Day this year, [Jameson](https://www.trendhunter.com/trends/jameson-irish-whiskey-bottle) is unveiling [customizable whiskey packaging](https://www.trendhunter.com/trends/personalized-bourbon) to put a personalized twist on celebrations. The whiskey brand is debuting bottles designed by Dublin-based illustrator Stephen "Hephee" Heffernan that feature phrases like "Your round" and "Last orders."

Thanks to the inclusion of an NFC-enabled chip and a QR code, the bottles help fans customize the bottles for their chance to win a limited-edition bottle of their own. The limited-edition connected bottles are being rolled out in 22 markets around the world and offer a new way for fans to digitally interact with the whiskey brand's packaging.

[Interactive bottles](https://www.trendhunter.com/trends/gulf-union-foods) are becoming increasingly popular for brands that want to engage with fans in one way or another for the purpose of promoting a campaign or simply sharing more details about a product's origins.

Image Credit: Jameson

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 93% | Activity: 93% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Packaging:** The inclusion of NFC-enabled chips and QR codes on whiskey bottles allows for personalized and digital interactions with consumers.
- **Customizable Branding:** Personalized whiskey packaging offers consumers the opportunity to put their own creative touch on the product, enhancing brand engagement.
- **Digital Interaction:** The use of connected bottles provides a new way for consumers to digitally interact with the whiskey brand, fostering a deeper relationship.

### Sectors Adopting This

- **Alcohol & Beverages:** Personalized whiskey packaging presents disruptive innovation opportunities for the alcohol industry to enhance consumer experiences and loyalty.
- **Packaging:** Interactive and customizable whiskey bottles offer a new avenue of innovation within the packaging industry, catering to consumer demand for unique experiences.
- **Marketing & Advertising:** The use of interactive bottles for promotions provides innovative marketing opportunities for brands to engage with consumers and create memorable experiences.

## Related on Trend Hunter

- [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md)
- [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md)
- [Collaboration Irish Spirit Bottles](https://www.trendhunter.com/trends/jameson-irish-whiskey-bottle.md)
- [Community-Focused Whiskey Clubs](https://www.trendhunter.com/trends/whiskey-club.md)
- [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/customized-whiskey.md)
- [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md)
- [Futuristic Whisky Bottles](https://www.trendhunter.com/trends/nfc-enabled-bottle.md)
- [Customizable Glass Packaging Services](https://www.trendhunter.com/trends/o-i.md)
- [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md)