# AR Whiskey Labels Macallan's AR Labels Take the Viewer Through the Whiskey Making Process By Ell Smith | Published 2017-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-making-process References: [psfk](https://www.psfk.com/2017/10/scotch-brands-augmented-reality-app-takes-viewers-behind-the-barrels.html) & [themacallan](https://www.themacallan.com/) The scotch makers at [Macallan](https://www.trendhunter.com/trends/macallan-celebrated-200-years) are using AR to appeal to a wider audience, with the brand's new app which takes viewers behind the scenes of the whiskey making process. Users can simply point their phone toward the [whiskey bottle's label](https://www.trendhunter.com/trends/packaging-initiative-in-singapore) to prompt the experience. Once the image is recognized by the app, users will witness a vivid display of animations accompanied by a narrative which describes how whiskey is made, from the fermenting stage, to the bottling stage. The implementation of AR engages and educates the consumer, forming an emotional connection by using the product as a storytelling platform. The brand hopes this immersive approach encourages a younger demographic to take an interest in the two new types of aged whiskey Macallan offers. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **AR Labels:** AR can be used to create immersive product experiences, leading to increased consumer engagement and emotional connections with the product. - **Product Education:** Using AR to educate consumers about the production process can create a deeper understanding and appreciation for the product, leading to increased brand loyalty. - **Emotional Marketing:** AR can be used as a tool to create emotional connections with consumers, leading to increased brand loyalty and sales. ### Where This Applies - **Alcoholic Beverages:** AR labels can be used to educate consumers about the production process and create emotional connections with the product, leading to increased brand loyalty and sales. - **Consumer Electronics:** AR technology can be integrated into mobile devices to create immersive product experiences, leading to increased consumer engagement and emotional connections with the product. - **Marketing and Advertising:** AR technology can be used as a tool to create emotional connections with consumers and increase brand loyalty, leading to increased sales and revenue. ## Related on Trend Hunter - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md)