# Canned Whiskey Cocktails 'Whiskey In A Can' Introduces a Convenient New Drinking Experience By Laura McQuarrie | Published 2019-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-in-a-can References: [prnewswire](https://www.prnewswire.com/news-releases/whiskey-in-a-can-launches-kickstarter-campaign-to-elevate-the-whiskey-drinking-experience-300878372.html) & [whiskeyinacan](https://www.whiskeyinacan.com/) Consumers who are drawn to the undeniable convenience of [canned wine and cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1) are now being introduced to Whiskey In A Can on [Kickstarter](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage). Whiskey In A Can previously introduced Highball as a whiskey cocktail infused with lime, ginger and soda, and is now introducing three tantalizing new flavors: New Fashioned, crafted with oranges and bitters, Cali Mule with grapefruit and ginger and Bourbon Lemonade with lemons and aromatic lavender. Whiskey In A Can was created to take the guesswork out of creating a whiskey cocktail, all the while offering a creative alternative to seltzers and beer. For those who support the crowdfunding campaign, Whiskey In A Can is sharing limited-edition merchandise and even a VIP experience at its upcoming launch party in Los Angeles. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Whiskey Cocktails:** Disruptive innovation opportunity: Further explore the convenience of canned cocktails with unique flavor combinations and limited-edition merchandise for crowdfunding campaigns. - **Convenience of Ready-to-drink Cocktails:** Disruptive innovation opportunity: Develop innovative packaging and flavors for canned cocktails, providing consumers with a convenient and ready-to-drink alternative to traditional cocktails. - **Crowdfunding for Beverage Startups:** Disruptive innovation opportunity: Utilize crowdfunding platforms to launch and promote new beverage products, offering exclusive perks and experiences to early supporters. ### Where This Applies - **Alcoholic Beverages:** Disruptive innovation opportunity: Introduce new flavors and packaging formats for alcoholic beverages, capturing the growing market demand for convenient and unique drinks. - **Packaging:** Disruptive innovation opportunity: Design innovative and sustainable packaging solutions for ready-to-drink cocktails, enhancing convenience and reducing environmental impact. - **Crowdfunding:** Disruptive innovation opportunity: Leverage the power of crowdfunding platforms to support the growth of beverage startups, enabling direct engagement with early adopters and generating brand loyalty. ## Related on Trend Hunter - [Refreshing Whiskey Canned Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktail.md) - [Full-Strength RTD Whiskey Cocktails](https://www.trendhunter.com/trends/rod-hammers-slo-stills.md) - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md) - [RTD Whiskey Sours](https://www.trendhunter.com/trends/rtd-whiskey-sour.md) - [Beachside Whiskey Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktails.md) - [All-Natural Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-seltzer.md) - [Refreshing Whisky Cocktails](https://www.trendhunter.com/trends/whitebox-whisky-highball.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Citrusy Ginger Whiskey Cocktails](https://www.trendhunter.com/trends/jameson-ginger-lime.md)