# Warfare-Ready Whiskey Flasks This Whiskey Flask Will Certainly Not Go Down Without a Fight By Simal Yilmaz | Published 2013-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-flask References: [luxurylaunches](http://www.luxurylaunches.com/other_stuff/macallan-teams-up-with-oakley-for-an-indestructible-flask.php) For those who have a serious concern that someone is out to get their [whiskey flasks](https://www.trendhunter.com/trends/jameson-football-flask), Macallan, the makers of the [$460,000 worth Lalique Cire Perdue whiskey](https://www.trendhunter.com/trends/mexicoinspired-whisky), has teamed up with Oakley to create the ultimate indestructible flask. As you can see from the commercial they have created, the flask can be driven over by a truck or dropped from a helicopter and will still be as good as new. I suppose if you're actually going on a warfare mission or getting into really rough conditions, this flask made from food-grade steel, carbon fiber and aerospace-grade aluminum would be good to have. If you are not though, simply being Arnold Schwarzenegger would make having this flask understandable. This incredible hulk of a flask awaits its connoisseurs. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Indestructible Flasks:** Opportunity to develop innovative, durable products for consumers who need resilient containers for their beverages. - **High-end Collaboration:** Potential for partnerships between luxury brands to create exclusive, unique products for affluent customers. - **Rugged Elegance:** Demand for products that combine durability and sophistication, appealing to those seeking a blend of tough functionality and luxurious aesthetics. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry can explore collaborations to create exclusive, high-end products with unique features and materials. - **Outdoor and Adventure Gear:** Manufacturers in the outdoor and adventure gear industry have an opportunity to develop resilient and durable products for outdoor enthusiasts and those participating in extreme activities. - **Beverage Packaging:** Companies specializing in beverage packaging can explore innovative materials and design concepts to create robust and unbreakable containers. ## Related on Trend Hunter - [Handcrafted Collaboration Flasks](https://www.trendhunter.com/trends/shinola-x-vermont-copper-flask.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Smashable Whisky Packaging](https://www.trendhunter.com/trends/the-51.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Football-Shaped Flasks](https://www.trendhunter.com/trends/jameson-football-flask.md) - [Themed Whiskey Decanters](https://www.trendhunter.com/trends/whiskey-decanters.md)