# Captivating Whiskey Apps Johnnie Walker Enhances Whiskey Drinking with an Immersive App By Laura McQuarrie | Published 2015-08-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-drinking References: [adweek](http://www.adweek.com/news/technology/johnnie-walker-targets-newbie-whisky-drinkers-technology-166077) & [johnniewalker](http://www.johnniewalker.com/en-ca/bluelabel/) Knowing the importance of connecting with consumers through websites and apps, Johnnie Walker recently created a new way to enhance the whiskey drinking experience. From fields to spice shops, the app and website take consumers on a journey through the six flavors that make up the whiskey: Fresh, Fruit, Malt, Spice, Wood and Peat. The immersive digital experience is set to become part of the brand's "luxury mentoring program," which doubles as in-bar entertainment at tasting events. Since this virtual experience can be downloaded for mobile devices, it's also a powerful resource for brand ambassadors who want to educate Millennial consumers. Although the experience exists as both a website and an app, the brand has alto tested it out as a LED wall projection to fully wrap whiskey drinkers in a 360-degree experience. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Brand Experiences:** More brands are finding innovative ways to create immersive digital experiences that connect with consumers and increase brand loyalty. - **Digitization of Experiential Marketing:** Brands are going beyond traditional marketing methods and utilizing digital tools like apps and websites to create immersive experiences for customers. - **Virtual Brand Mentoring:** The use of virtual experiences like Johnnie Walker's luxury mentoring program can be a powerful tool for brands to educate and connect with consumers, especially Millennials. ### Sectors Adopting This - **Alcoholic Beverages:** Brands in the alcoholic beverages industry can leverage digital tools like apps and websites to create immersive brand experiences that enhance the drinking experience and drive brand loyalty. - **Luxury Goods:** Luxury brands can use virtual experiences like Johnnie Walker's luxury mentoring program to engage with customers in a unique and innovative way and increase brand loyalty. - **Marketing and Advertising:** Marketing and advertising agencies can utilize technological advances to create digital experiences that take experiential marketing to the next level and help brands stand out in a crowded market. ## Related on Trend Hunter - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Luxurious Scotch Whisky Platforms](https://www.trendhunter.com/trends/johnnie-walker-vault.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [Multi-Sensory Dining Experiences](https://www.trendhunter.com/trends/johnnie-walker-blue-table.md) - [Immersive Whiskey Brand Activations](https://www.trendhunter.com/trends/johnnie-walker-blue-room.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md)