# Youthful Whiskey Drinks 'Whiskey Thief' is a Distilled Alcoholic Beverage for Young Drinkers By Laura McQuarrie | Published 2016-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-drink References: [barmagazine](http://barmagazine.co.uk/launch-new-bourbon-defies-conventions/) There's typically a sophistication to whiskey drinks that deters younger demographics who are of legal drinking age from seeing this distilled beverage as a go-to option. In order to defy convention, 'Whiskey Thief' was developed. Just from looking at the bottle, consumers will notice something more youthful about the spirit of the packaging—Whiskey Thief uses only [bold graphics, typography and colors](https://www.trendhunter.com/trends/the-glenallachie). The whiskey drink itself is made from a [combination of two distillates](https://www.trendhunter.com/trends/straight-wheat-whiskey). The MGP Distillery describes: "Once filled into new, charred American oak barrels we then inserted especially developed oak inserts to accentuate core flavours while also tempering the alcohol bite." For the first batch of Whiskey Thief, 80 barrels were made and bottled at 40% ABV. Whiskey Thief is bring promoted at music venues, specialty bars and to further its reach to young drinkers, it is also being supported by plenty of [social media marketing](https://www.trendhunter.com/trends/social-persona). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Youthful Packaging:** Developing bold graphics, typography, and colors for whiskey packaging to appeal to younger demographics. - **Flavor Innovation:** Experimenting with different distillates and oak inserts to create unique and appealing flavors for whiskey drinks. - **Social Media Marketing:** Using social media platforms to target and engage with young drinkers and promote whiskey brands. ### Where This Applies - **Distilled Beverage:** Creating innovative whiskey drinks that cater to the preferences of younger demographics. - **Packaging Design:** Designing visually striking and youth-oriented packaging for alcoholic beverages. - **Digital Marketing:** Leveraging social media platforms for targeted marketing campaigns to reach younger consumers. ## Related on Trend Hunter - [Approachable Mixable Whiskeys](https://www.trendhunter.com/trends/nearest-green-tennessee-whiskey.md) - [Alcohol-Free Rye Whiskeys](https://www.trendhunter.com/trends/piggyback-devils-slide.md) - [Balanced Honey-Infused Liqueurs](https://www.trendhunter.com/trends/hard-honey-liqueur.md) - [Curious Whiskey Campaigns](https://www.trendhunter.com/trends/dont-mention-it.md) - [Paper Whisky Bottles](https://www.trendhunter.com/trends/weekender-wheat.md) - [Dive Bar Culture-Inspired Whiskeys](https://www.trendhunter.com/trends/dive-bar-culture.md) - [Tea-Infused Whiskey Spirits](https://www.trendhunter.com/trends/sweet-tea-whiskey.md) - [Approachable Sweet Whiskey Spirits](https://www.trendhunter.com/trends/ballantines-sweet-blend.md) - [Gold Rush-Inspired Whiskeys](https://www.trendhunter.com/trends/sespe-creek.md)