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# Co-Branded Whiskey Bottles
Whiskey Blender Bottles Have Been Redesigned by Front Page

By Malika Renee Butss | Published 2015-11-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-bottles
References: [lovelypackage](http://lovelypackage.com/rum-blender/) & [whiskyblender](https://www.whiskyblender.com/lockdown.php?forward=/index.php?)

Whiskey Blender's stout whiskey bottles have been given a brand new look in celebration of their consumer-friendly website launch. With their [DIY whiskey blending site](https://www.trendhunter.com/trends/custom-whisky-blends), the British brand has appointed award-winning design agency Front Page to makeover its whiskey bottles.

Front Page designed a [limited engraved decanter set](https://www.trendhunter.com/trends/artistry-in-oak) representing the Whiskey Blender story. With [seven exquisite rums](https://www.trendhunter.com/trends/zacapa-rum) -- which consumers can create their own bespoke versions of -- the iconic design firm enlisted three of its best designers to work on a single uniforming grid which the agency developed. Though three different designers were working on each bottle individually, they all collaborated to share the same weight and style.

The three creatives then produced a lineup of bottles with striking landscape illustrations for each of the Dark Rum, Gold Rum and Light Rum bottles.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 75% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Consumer-friendly Website Launch:** There is an opportunity to create user-friendly websites in various industries, making it easier for consumers to navigate and engage with businesses.
- **DIY Whiskey Blending:** The concept of allowing consumers to create their own customized versions of a product can be applied to other industries, such as craft beer or fragrance, providing a unique and personalized experience.
- **Collaborative Design Process:** Promoting collaboration among designers can lead to innovative and cohesive product designs across industries, encouraging fresh perspectives and synergy.

### Sectors Adopting This

- **Alcohol Manufacturing:** There is an opportunity to revamp packaging and design in the alcohol manufacturing industry, creating visually appealing products that cater to consumer preferences.
- **E-commerce:** The rise of e-commerce platforms presents an opportunity for businesses to enhance the user experience through optimized and user-friendly websites.
- **Design Agencies:** Design agencies can explore collaborative design processes to create unique and cohesive product designs for various industries, fostering innovation and creativity.

## Related on Trend Hunter

- [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md)
- [Contemporary Whisky Rebrands](https://www.trendhunter.com/trends/the-glenallachie.md)
- [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md)
- [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md)
- [Bold Malt Whisky Branding](https://www.trendhunter.com/trends/monkey-shoulder.md)
- [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)
- [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md)
- [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md)
- [Heritage-Honoring Whiskey Branding](https://www.trendhunter.com/trends/bells-blended-scotch-whisky.md)
