# Ruffian Ginger Whiskeys The Reilly's Ginger Whiskey Blend Boasts a Bitter Taste By M | Published 2015-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskey-blend References: [drinkhacker](http://www.drinkhacker.com/2015/08/16/review-reillys-mothers-milk-and-reillys-ginger-whiskey/) & [reillyswhiskey](http://reillyswhiskey.com/) The hooligan branding of Reilly's Ginger Whiskey blend might be the first thing to grab your attention off the shelf thanks to the bottle's clever visual design. Coupled with a tongue-in-cheek aesthetic, this Irish-inspired whiskey also boasts rich flavors of ginger embedded into the liquor's rich taste making it the perfect beverage to use in cocktails or to enjoy as a stand alone drink. The Reilly's brand is an American whiskey company taking inspiration from traditional Irish roots. The whiskey is made from a [mixture of corn, rye, malted barley](https://www.trendhunter.com/trends/willett-distillery) and Bourbon infused later in the process with whiskey and ginger. The rich blend is packaged in a clear bottle complete with the image of a young hooligan wearing an eyepatch that complements well the fiery taste of the [ginger whiskey](https://www.trendhunter.com/trends/whisky-ginger-ale). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ginger-infused Liquors:** Opportunity for liquor makers to experiment with ginger as a flavor profile in their new product launches. - **Quirky Branding:** Opportunity for companies to incorporate creative and humorous branding strategies that can make their products more visually appealing to customers. - **Heritage-inspired Beverages:** Opportunity for beverage makers to revive the tradition of old-world drinks by creating modern twists like Reilly's Ginger Whiskey Blend. ### Where This Applies - **Alcoholic Beverages:** Alcohol businesses can capitalize on the increasing demand for flavored liquors by coming up with in-demand products like ginger-infused whiskeys. - **Advertising and Marketing:** Marketing professionals can advise companies to incorporate quirky and humor-filled branding tactics in their campaign strategies. - **Heritage Food and Beverage:** Opportunity for companies to leverage the revival of heritage-driven food and beverage products to create modern versions of popular drinks like ginger whiskey. ## Related on Trend Hunter - [Citrusy Ginger Whiskey Cocktails](https://www.trendhunter.com/trends/jameson-ginger-lime.md) - [Rye-Made Irish Whiskeys](https://www.trendhunter.com/trends/powers-irish-rye.md) - [Spiked Ginger Ales](https://www.trendhunter.com/trends/reeds.md) - [Spicy Ginger Beers](https://www.trendhunter.com/trends/spicy-ginger-beer.md) - [Authentic Ginger Liqueurs](https://www.trendhunter.com/trends/kaveri-ginger-liqueur.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md) - [Single Malt Irish Whiskeys](https://www.trendhunter.com/trends/writers-tears.md) - [Premium Handcrafted Whiskey](https://www.trendhunter.com/trends/premium-handcrafted-whiskey.md) - [Distilled Beer Whiskeys](https://www.trendhunter.com/trends/ruthless-whiskey.md)