# Feline-Hosted Podcasts Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents By Laura McQuarrie | Published 2025-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskas-purrcast References: [campaignlive](https://www.campaignlive.co.uk/article/whiskas-serves-feline-hosted-podcast-answer-cat-parents-questions/1919419)  Caring for a pet can be overwhelming for young, first-time owners who are still learning the ropes, prompting Whiskas to create the Purrcast to offer expert advice, tips, and support to make the journey easier and more confident. Tapping into the popular podcast format, this campaign delivers more than content and gives pet owners the answers they need in a fun format with feline hosts—Caspurr, an experienced ex-kitten, and Agnes, an excitable newcomer. 72% of kittens now belong to Gen Z and Millennial households and as younger pet owners navigate new territory, [Whiskas' Purrcast](https://www.trendhunter.com/trends/whiskas-purradise) tackles big and small questions like "What should you actually feed a kitten?” and "What should my kitten be drinking?” The Purrcast launches in the UK first via YouTube, TikTok, [Facebook](https://www.trendhunter.com/trends/lexi-ai), [Instagram](https://www.trendhunter.com/trends/petsetlife), Reddit and Spotify, followed by a global roll-out. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 46% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Pet-centric Content:** The rise of pet-centric podcasts offers a novel approach to engage pet owners with tailored, expert advice in a fun and interactive format. - **Digital Pet Parenting:** Digital platforms are increasingly being leveraged by brands like Whiskas to provide educational content for pet owners, enhancing the support and reliability of their information. - **Feline Influencers:** Using pet personalities as content creators taps into the influencer marketing trend, providing a unique way to capture the interest of pet-loving consumers. ### Who This Affects Most - **Pet Care:** The pet care industry can expand its reach by integrating entertaining and informative content that caters specifically to the needs and curiosities of newer pet owners. - **Digital Media:** Digital media platforms are seeing a surge in niche content like feline-hosted podcasts, which are designed to build community and deliver specialized knowledge. - **Retail & Consumer Goods:** Retailers and consumer goods companies can explore partnerships with innovative content creators to enhance brand loyalty among young pet owners. ## Related on Trend Hunter - [Cat Pet-Care Podcasts](https://www.trendhunter.com/trends/the-purrcast.md) - [Co-Branded Cat Podcasts](https://www.trendhunter.com/trends/catch-a-cat-burglar.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Cat-Themed Crime Podcasts](https://www.trendhunter.com/trends/purry-duty.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Pet Brand Playlists](https://www.trendhunter.com/trends/power-of-the-purr-playlist.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Cat-Like Attitude Certifications](https://www.trendhunter.com/trends/certified-frisky.md) - [Mobile Cat Therapy Initiatives](https://www.trendhunter.com/trends/purina-cat-chow.md)