# Humans as Cats Whiskas “According to Hubert” Ad By Marissa Brassfield | Published 2008-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whiskas-according-to-hubert-ad References: [adrants](http://www.adrants.com/2008/10/imagine-if-your-cat-were-a-person.php) & [whiskas](http://www.whiskas.com/meal_time/dry_food/df_meaty.aspx) Whiskas’ “According to Hubert” ad explores what a cat might tell you if he could talk. Hubert is a gray tabby who loves to eat meat. He’s also middle-aged, jobless and balding. The clever commercial by [TBWA/Toronto](http://www.tbwa-toronto.com) and James Haworth of [Partners Film/Toronto](http://www.partnersfilm.com) features Hubert doing a number of cat-like activities, like sitting on a roof, walking along a raised fence and sitting on the arm of a couch. The ad is for Whiskas Meaty Selections. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Talking Animals:** The trend of anthropomorphizing animals, giving them human characteristics, offers opportunities for new advertising campaigns or entertainment products that feature talking animals. - **Personified Brands:** As brands continue to create personified versions of their products or services, they may look to create relatable characters that consumers can identify with and incorporate into their lives. - **Humorous Marketing:** Humorous or satirical content may become more prevalent in advertising and marketing as audiences continue to respond well to relatable and entertaining content. ### Industries Being Reshaped - **Pet Industry:** The pet industry may continue to create products that cater to the growing trend of humanizing pets, creating new opportunities in the pet food, accessory, and care markets. - **Entertainment Industry:** The entertainment industry may capitalize on the trend of anthropomorphizing animals and create new TV shows, movies, or books featuring talking animals with relatable human characteristics. - **Advertising Industry:** The advertising industry may see new opportunities in creating humorous campaigns that connect with audiences through relatable, personified characters or talking animals. ## Related on Trend Hunter - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Feline-Hosted Podcasts](https://www.trendhunter.com/trends/whiskas-purrcast.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Cat Pet-Care Podcasts](https://www.trendhunter.com/trends/the-purrcast.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Feline Boy Band Ads](https://www.trendhunter.com/trends/meow-mix.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md)