# Design-Forward Concept Stores Mumbai's 'Whishbox' Store Combines Art and Retail in One Space By Katherine Pendrill | Published 2017-02-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/whishbox References: [indiaretailing](http://www.indiaretailing.com/2017/02/15/retail/unboxing-mumbais-brand-new-concept-store-whishbox/) & [whishbox](http://whishbox.com/the-store-ep01/) In an effort to combine art and retail in one whimsical space, a group of entrepreneurs have opened a new [concept store](https://www.trendhunter.com/trends/target-soho) in Mumbai, India, called 'Wishbox.' With a growing number of young consumers seeking out artisan products that afford a sense of uniqueness and exclusivity, this design-forward shop is sure to be a hit among millennials. Wishbox is a concept shop located in Mubai's Peninsula Corporate Park. The store is the brainchild of a group of storytellers who wanted to create a space that made art and artists the main attraction. To achieve this goal, the team reached out to [local artisans](https://www.trendhunter.com/trends/wachiya-boutique) from across the country to help them display their goods in the store. As a result, the shope is a bright and whimsical space stocked with everything from [women's clothing](https://www.trendhunter.com/trends/one-by-one-1) to home decor and furniture. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Design-forward Retail:** Creating retail spaces that prioritize beautiful design and unique product offerings, attracting young consumers seeking exclusivity. - **Artisan Products:** Offering artisanal and handcrafted goods that emphasize uniqueness and a connection with local traditions. - **Millennial Shopping:** Catering to millennial consumers who prioritize a sense of experience and purpose in their retail purchases. ### Sectors Adopting This - **Retail:** Opportunities for retailers to differentiate themselves through visually appealing store design and carefully curated products. - **Artisanal Goods:** Opportunities for artisanal industries to reach a wider audience through partnerships with concept stores like Wishbox. - **Fashion and Home Decor:** Opportunities within the fashion and home decor industries to create and showcase unique pieces, appealing to consumers seeking exclusivity. ## Related on Trend Hunter - [Dynamic Light-Filled Retail Space](https://www.trendhunter.com/trends/josmo.md) - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [70s-Style Concept Stores](https://www.trendhunter.com/trends/anya-hindmarch-x-boots.md) - [Gridded Immersive Retail Experiences](https://www.trendhunter.com/trends/ekata-banaras.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md)