# Minty Whipped Toothpastes hello Whipped Fluoride Toothpaste Makes Brushing Extra Sensorial By Laura McQuarrie | Published 2026-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whipped-toothpaste References: [prnewswire](https://www.prnewswire.com/news-releases/hello-introduces-whipped-toothpaste-delivering-more-magic-to-brushing-302661270.html) & [hello-products](https://www.hello-products.com/)  The most popular toothpaste format is still traditional paste, though some people occasionally opt for alternatives like solid tablets or powder, and [Colgate](https://www.trendhunter.com/trends/maxfresh)-[Palmolive](https://www.trendhunter.com/trends/colgate-periogard) personal care brand [hello](https://www.trendhunter.com/trends/vitamin-c-toothpaste) is shaking up the oral care category with whipped toothpaste. This airy, swirl-shape foaming toothpaste is vegan-friendly, free from artificial sweeteners, artificial flavors, dyes, SLS, parabens and titanium dioxide, and it's formulated to fight cavities, freshen breath and strengthen enamel. hello Whipped Toothpaste launched in two refreshing and flavorful varieties: Mellow Mint Dream and Peppermint Stick. Both toothpaste varieties help to take sensorial rituals to the next level in the bathroom, making the twice-daily brushing experience feel more rewarding through a combination of novel flavors and textures. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 41% | Activity: 48% | Freshness: 61% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Sensorial Oral Care:** Whipped toothpaste offers a novel sensory experience, enhancing the routine of teeth brushing with unique textures and flavors. - **Vegan Oral Hygiene Products:** A growing demand for vegan-friendly oral care items showcases a shift towards more sustainable and ethical consumer products. - **Alternative Toothpaste Formats:** The introduction of foaming toothpaste disrupts the market dominated by traditional paste with its innovative airy and swirl-shape formula. ### Sectors Adopting This - **Personal Care:** Innovations such as whipped toothpaste diversify traditional personal care items, catering to customers seeking enhanced daily routines. - **Food and Flavors:** The integration of refreshing flavors like Mellow Mint Dream and Peppermint Stick into oral care products presents new opportunities for the flavor industry. - **Sustainable Consumer Goods:** A rise in demand for vegan and artificial-free products indicates a broader trend towards sustainable and environmentally conscious goods. ## Related on Trend Hunter - [Sci-Fi Series Toothpastes](https://www.trendhunter.com/trends/stranger-things-x-hismile.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Chocolate-Honeycomb Toothpastes](https://www.trendhunter.com/trends/violet-crumble-toothpaste.md) - [Vanilla-Cardamom Toothpastes](https://www.trendhunter.com/trends/vanilla-cardamom-nha-toothpaste.md) - [Melon Soda Toothpastes](https://www.trendhunter.com/trends/melon-soda-toothpaste.md) - [Probiotic Nano-Hydroxyapatite Toothpastes](https://www.trendhunter.com/trends/probiotic-nano-hydroxyapatite-toothpaste.md) - [Latte-Flavored Toothpastes](https://www.trendhunter.com/trends/iced-latte-toothpaste.md) - [Tangy Berry Toothpastes](https://www.trendhunter.com/trends/grapple-berry-toothpaste.md) - [Zesty Citrus Toothpastes](https://www.trendhunter.com/trends/lemon-twist-toothpaste.md)