# Whipped Body Washes Olay's Foaming Whip Body Wash Richly Lathers & Leaves a Lasting Fragrance By Laura McQuarrie | Published 2018-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whipped-body-wash References: [newbeauty](https://www.newbeauty.com/blog/dailybeauty/12329-olay-foaming-whip-body-wash-product-review/) & [olay](https://www.olay.com/en-us/skin-care-products/olay-shea-butter-foaming-whip-body-wash) [Olay](https://www.trendhunter.com/trends/super-serum-body-wash) recently launched a moisturizing and luxurious [whipped body wash](https://www.trendhunter.com/trends/whipped-cream-cleanser) to gently cleanse the skin and nourish it with [shea butter](https://www.trendhunter.com/trends/sheamoistures-new-body-washes). The shower foam is formulated to be thick, creating a rich and creamy lather on the skin. Due to the texture of the product, it can be used sparingly, with Olay noting that consumers should be able to use a single bottle in more than 30 showers. As well as promising to help cleanse the skin in a luxurious way, the Olay Foaming Whip Body Wash is also ideal for leaving the skin soft and gently fragranced—the product is offered in three different scents, including hydrating 'Shea Butter,' 'White Strawberry and Mint' and a purifying 'Birch Water and Lavender.' ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 20% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Whipped Body Wash:** The rise of whipped body washes presents an opportunity for companies to innovate and differentiate themselves by creating unique textures and scent combinations. - **Sustainable Packaging:** As consumers become more environmentally conscious, there is potential for the development of sustainable packaging options for whipped body washes that reduce waste and promote eco-friendliness. - **Beauty Rituals:** As self-care continues to be a growing trend, developing body washes that promote relaxation and a luxurious shower experience can set companies apart in the market. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of whipped body washes by developing innovative products that offer unique textures, scents, and benefits for consumers. - **Packaging:** The packaging industry can explore sustainable options for whipped body washes that reduce environmental impact and meet consumer demands for eco-friendly products. - **Hospitality:** The hospitality industry can enhance their guests' shower experiences by offering luxurious and unique whipped body wash products that promote relaxation and self-care. ## Related on Trend Hunter - [Exfoliating Shower Foams](https://www.trendhunter.com/trends/exfoliating-body-washes.md) - [Luxurious Free-From Body Washes](https://www.trendhunter.com/trends/method-dream-foam-body-wash.md) - [Romantic Shower Foams](https://www.trendhunter.com/trends/marshmallow-whipped-shower-foam.md) - [Festive Whipped Body Washes](https://www.trendhunter.com/trends/gingerbread-foaming-body-wash.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Enchanting Body Washes](https://www.trendhunter.com/trends/olay-x-wicked-for-good.md) - [Fruity Shower Foams](https://www.trendhunter.com/trends/allkinds-whipped-shower-foam.md) - [Functional Body Mousses](https://www.trendhunter.com/trends/cloud-wash.md) - [Whipped Body Moisturizers](https://www.trendhunter.com/trends/body-whip-moisturizer.md)