# Retinol-Infused Body Butters The Whipped Argan Pro-Retinol Body Butter Takes After a Serum By Laura McQuarrie | Published 2021-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whipped-argan-proretinol-body-butter References: [allure](https://www.allure.com/story/josie-maran-whipped-argan-pro-retinol-body-butter-interview-review) & [josiemarancosmetics](https://www.josiemarancosmetics.com/collections/body-care) After releasing its best-selling Argan Beta Retinol Pink Algae Serum last year, Josie Maran was inspired to create the Whipped Argan Pro-Retinol Body Butter. As Maran describes, ""I decided I wanted to whip up the retinol serum into a body butter, so you can get all those amazing benefits from head to toe." The nourishing body care product boasts a bright pink formula thanks to pink algae from an Australian lagoon, plus other skin-supporting ingredients. The versatile body butter promises to support a variety of concerns like bumpy skin and body breakouts to signs of aging, and it is useful for a wide range of consumers, as Maran says that her 14-year-old daughter is finding use in the formula. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 41% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Retinol-infused Beauty Products:** The rise of retinol-infused beauty products expands from facial serums to body butters, offering opportunities for innovation in ingredient combinations and product formats. - **Multi-functional Body Care:** The demand for versatile body care products like the Whipped Argan Pro-Retinol Body Butter creates opportunities for innovation in addressing multiple consumer concerns with one product. - **Natural and Organic Body Care:** The use of natural and organic ingredients such as pink algae in the Whipped Argan Pro-Retinol Body Butter appeals to consumers seeking sustainable and eco-friendly personal care options. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can explore new ingredients and product formats to meet the rising demand for retinol-infused body care products. - **Skincare:** The skincare industry can expand its product offerings to include multi-functional body care products that address various consumer concerns, such as aging and bumpy skin. - **Natural and Organic Products:** The natural and organic products industry can leverage the trend towards sustainable and eco-friendly personal care options by incorporating ingredients like pink algae in their body care products. ## Related on Trend Hunter - [Retinol-Infused Body Butters](https://www.trendhunter.com/trends/press-restart-advanced-retinol-body-butter.md) - [Retin-Algae Body Butters](https://www.trendhunter.com/trends/retinalgae-body.md) - [Unique Body Butters](https://www.trendhunter.com/trends/golden-hour-whipped-body-butter.md) - [Festive Body Care Sets](https://www.trendhunter.com/trends/body-butter-gift-set.md) - [Retinol Body Lotions](https://www.trendhunter.com/trends/retinol-body-lotions.md) - [Anti-Aging Body Oils](https://www.trendhunter.com/trends/immortelle-shea-body-oil.md) - [Cell Renewal Body Treatments](https://www.trendhunter.com/trends/the-body-retinoil.md) - [Retinol Body Serums](https://www.trendhunter.com/trends/software-update-by-soft-services.md) - [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md)