# Whimsical Photography Campaigns Sagmeister & Walsh Promoted Aizone with a Modern Art Image Series By Riley von Niessen | Published 2016-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whimsical-photography References: [fubiz.net](http://www.fubiz.net/en/2016/08/22/very-trippy-fashion-shooting/) & [sagmeisterwalsh](http://sagmeisterwalsh.com/?dfhbs) As a means to bring more traffic to Aizone, a department store that's located in the Middle East, Sagmeister & Walsh created a whimsical photography series that instantly captures the attention of its viewer. Although it's reported that collaborative effort comes from an ongoing partnership between the two, the resulting images are completely original. The whimsical photography works to generate a look that almost hypnotic and outer-worldly, with vibrant colors, a pink horse and oddly placed props, all working to situate the viewer in a dream. In addition to this, the series pays tribute to many modern art themes, with the cubism movement that was started by Pablo Picasso in the early 20th century included. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Whimsical Marketing Campaigns:** Opportunity for brands to create visually captivating and attention-grabbing campaigns that generate interest and engagement. - **Collaborative Brand Partnerships:** Potential for brands to collaborate with creative agencies to produce unique and original visual content that aligns with their brand identity. - **Modern Art Influences:** Emerging trend of incorporating modern art styles, such as cubism, into marketing and advertising campaigns for a visually striking and artistic appeal. ### Industries Being Reshaped - **Retail:** Opportunity for department stores and retailers to enhance brand image and attract more customers through innovative photography campaigns. - **Advertising and Marketing:** Potential for creative agencies to partner with brands to produce visually stunning campaigns that leave a lasting impression on consumers. - **Art and Design:** Opportunity for artists, photographers, and designers to explore new ways of incorporating modern art styles into commercial projects, blurring the lines between art and advertising. ## Related on Trend Hunter - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md)