# Infrared Arctic Captures This Whimsical Landscape Photography Series is Otherworldly By Farida Helmy | Published 2014-03-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/whimsical-landscape-photography References: [featureshoot](http://www.featureshoot.com/2014/03/infrared-film-transforms-arctic/) & [zvereff](http://zvereff.com) Looking like something out a dark fairytale, this whimsical landscape photography series documents the Arctic with a expired Kodak Aerochrome film in 120 format. And as you can see, the results are otherworldly and artistically stunning. The NYC-based photographer Daniel Zvereff was inspired by the [infrared work](https://www.trendhunter.com/trends/alastair-philip-wiper) of Richard Mosse and decided to start using the last remaining stock of expired Kodak Aerochrome film to capture the short Arctic summer. Shooting with this older film gives the images such character and an almost-epic feel with all the fuchsia, crimson and lavender tones. “The Arctic will essentially be the next frontier for mining natural resources, and with a warming climate it’s safe to say it will soon be transformed as we know it, forever. It only seemed appropriate to photograph its incredible natural beauty using a film that is no longer in existence,” says Zvereff about his whimsical landscape photography series. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 69% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Whimsical Landscape Photography:** Disruptive innovation opportunity: Develop advanced AI algorithms for whimsical landscape photography to enhance artistic expression. - **Expired Film Photography:** Disruptive innovation opportunity: Create a digital platform for photographers to simulate the look and feel of expired film photography. - **Climate Change Photography:** Disruptive innovation opportunity: Develop innovative techniques to capture the impact of climate change on landscapes and ecosystems. ### Who This Affects Most - **Artificial Intelligence:** Disruptive innovation opportunity: Apply AI technology to automate and optimize various aspects of the photography industry. - **Photography Equipment:** Disruptive innovation opportunity: Design and manufacture specialized equipment for photographers to achieve unique artistic effects. - **Environmental Conservation:** Disruptive innovation opportunity: Develop technology solutions to raise awareness about environmental issues through photography and storytelling. ## Related on Trend Hunter - [Aftermarket Infrared Photography Filters](https://www.trendhunter.com/trends/kase-infrared-filters.md) - [Blue-Tinted Polaroid Film](https://www.trendhunter.com/trends/polaroid-1.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Functional Gingerbread Cameras](https://www.trendhunter.com/trends/gingerbread-camera.md) - [Northern Lights Skyr Kits](https://www.trendhunter.com/trends/northern-lights-skyr-kit.md) - [Haunting Glacial Fragrances](https://www.trendhunter.com/trends/joklalykt.md)