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# K-Pop Star DIY Lamps
K-Pop and YouTube Star Wengie Launched the 'Whimsical' by Wengie Collection

By Grace Mahas | Published 2019-10-09 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/whimsical-by-wengie
References: [tubefilter](https://www.tubefilter.com/2019/10/01/wengie-whimsical-toy-brand-walgreens/) & [intl.target](https://intl.target.com/s?searchTerm=Whimsical+By+Wengie)

[YouTube](https://www.trendhunter.com/trends/slime-life) star and K-pop sensation Wengie recently released a line of DIY kits -- called 'Whimsical' by Wengie -- in [Target](https://www.trendhunter.com/trends/incredible-group) and [Walgreens](https://www.trendhunter.com/trends/itsmol). Most notably, the collection includes the 'Make Your Own Glitter Lava Lamp Kit' that features a lamp, a swirling mechanism, a package of confetti, a glittery sticker sheet, and a colored sticker sheet. The cordless Glitter Lava Lamp requires 3 AA batteries and changes color to create a dynamic aesthetic.

The Make Your Own Glitter Lava Lamp Kit follows Wengie's persona of bright neon colors amid sparkles and glitter. The DIY Kit targets Gen Z, a generation that grew up using the Internet and feels a personal connection with social media personalities like Wengie.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 64% | Activity: 72% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **DIY Kits:** Opportunity for businesses to create customizable DIY kits that cater to Gen Z's desire for personalization.
- **Neon Colors:** Businesses can explore the use of vibrant neon colors in their products to appeal to Gen Z's love for vibrant aesthetics.
- **Social Media Personalities:** Potential for collaboration between businesses and popular social media personalities to create unique and engaging products.

### Industries Being Reshaped

- **Arts and Crafts:** Innovation possibilities in the arts and crafts industry to create DIY kits that incorporate glitter, neon colors, and personalization options.
- **Home Decor:** Opportunity for home decor companies to incorporate neon colors and dynamic aesthetics, such as changing colors, in their products.
- **Consumer Electronics:** Potential for consumer electronics companies to create innovative products like cordless lamps that change colors for a visually compelling experience.

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