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# Soaking T-Shirt Editorials
Vice Magazine Asks, "Which T-Shirt Makes the Best Wet T-Shirt?"

By Shelby Lee Walsh | Published 2009-10-03 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/which-t-shirt-makes-the-best-wet-t-shirt
References: [viceland](http://www.viceland.com/fashion/2009/10/which-t-shirt-makes-the-best-wet-t-shirt/)

[Vice Magazine](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls) is known for their risque and offbeat editorials, and you can bet that their “Which T-shirt Makes the Best Wet T-shirt?” article is no different. For their wet t-shirt article, they claimed that “wet t-shirt contests rule and having one featuring some of our favourite t-shirts was a pretty amazing idea (thanks Elizabeth).” Oh, wow.

Basically the “Which T-shirt Makes the Best Wet T-shirt?” editorial on Vice.com is exactly what it sounds like: girls getting wet with [stylish white tees](https://www.trendhunter.com/trends/his-white-tshirt) on. This may be offensive to some, but others just see it as playful. What do you think?

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 98% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Clothing:** Opportunity for fashion brands to promote the use of sustainable and water-resistant materials in clothing
- **Virtual Fashion Shows:** Opportunity for fashion events to shift towards digital platforms for the promotion of non-offensive and inclusive content
- **Crowdsourced Fashion Trends:** Opportunity for fashion companies to utilize customer feedback and social media engagement to create new collections and designs

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity for the fashion industry to create more inclusive, conscious, and creative fashion pieces for marketing and promotion
- **Event Management:** Disruptive innovation opportunity for events industry to transition towards digital platforms and increase focus on promoting non-offensive, diverse and inclusive themes.
- **Social Media:** Opportunity for social media platforms to develop smarter guidelines and algorithms to promote ethical and diverse online content

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- [Heavyweight Material T-Shirts](https://www.trendhunter.com/trends/90s-boxy-heavy-tee.md)
- [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md)
- [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md)
