# Furniture Store Personality Tests IKEA Launched a New Instagram Filter with Branded Icons By Grace Mahas | Published 2020-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/which-ikea-icon-are-you References: [instagram](http://instagram.com/ikeauk/) & [instagram](http://instagram.com/ikeauk/) With the recent rise in popularity of [branded social media filter personality tests](https://www.trendhunter.com/trends/flavor-filters), [IKEA](https://www.trendhunter.com/trends/life-in-stitches) has set itself apart with its own Instagram filter to help fans determine: "Which IKEA icon are you?" The IKEA Instagram filter features 10 different icons including Swedish meatballs, which signifies you are traditional and uncomplicated and enjoy life’s simple pleasures; the [FRAKTA](https://www.trendhunter.com/trends/ikea-house-warming) bag, which represents a strong, dependable personality that loves to make a bold statement; or the FAMNIG HJÄRTA cushion, that means you are an extrovert socialite who also gives the best hugs -- to name a few. To find out which IKEA icon you are, go to @ikeauk’s Instagram account, and click on their filters section. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Social Media Filters:** There are opportunities for businesses to create unique branded social media filters to engage with their audience and promote their brand identity. - **Personality Tests:** Businesses can develop personality tests to help their customers better understand themselves and connect with their brand. - **Iconic Branding:** Brands can use iconic symbols and images to create a strong brand identity and build a loyal customer base. ### Who This Affects Most - **Furniture Retail:** Furniture retailers can create interactive personality tests to help customers find furniture styles that match their personal preferences. - **Social Media Marketing:** Marketers can leverage branded social media filters and personality tests to engage with their audience and increase brand awareness on social media platforms. - **Consumer Goods:** Companies in the consumer goods industry can use iconic branding elements to establish a unique brand personality and encourage customer loyalty. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [AI-Powered Social Personality Quizzes](https://www.trendhunter.com/trends/my-insta-personality.md) - [Interior Design Concept Guides](https://www.trendhunter.com/trends/style-guide.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [AI Room Designers](https://www.trendhunter.com/trends/ikea-canada-2.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md)