# Coffee Container Lingerie Ads The 'Which Cup Size Are You?' Campaign Covertly Puts Bras on Women By Jason Soy | Published 2012-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/which-cups-size-are-you References: [thisisnthappiness](http://thisisnthappiness.com/post/30337192688/cup-size) & [adsoftheworld](http://adsoftheworld.com/media/dm/blush_cup_size_which_cup_size_are_you?size=_original) There are few ads in existence as [witty, interactive and memorable](https://www.trendhunter.com/trends/mwcurated) as this 'Which Cup Size Are You?' campaign for Blush Lingerie. Cooked up by the minds of glow berlin, a German advertising agency, ‘Which Cup Size Are You?’ plays off the double meaning of “cup” to openly ask women about the size of their breasts under the guise of coffee orders. Images of bras from Blush Lingerie also adorn coffee cups to further illuminate the clever concept, but that isn’t where the true genius of this campaign lies. 'Which Cup Size Are You?' really begins to embed itself in the consciousness of viewers through two [accompanying print ads](https://www.trendhunter.com/trends/dreamies-treats), featuring the aforementioned cups placed directly in front of attractive models. The images of the bras overlap the torsos of the beautiful ladies to give the impression they’re in their underwear, treating audiences a modest, yet titillating ad they won’t soon forget. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Opportunity for advertising agencies to come up with witty and memorable concepts that involve viewer interaction like 'Which Cup Size Are You?' campaign - **Suggestive Marketing:** Opportunity for lingerie brands to market their products in suggestive ways, while still maintaining a level of modesty - **Humorous Messaging:** Opportunity for brands to use humor in their marketing campaigns in a way that is clever and engaging, like the double meaning in the 'Which Cup Size Are You?' campaign ### Where This Applies - **Advertising:** Opportunity for advertising agencies to create memorable campaigns like the 'Which Cup Size Are You?' campaign - **Lingerie:** Opportunity for lingerie brands to market their products in suggestive ways while still maintaining a level of modesty, like in the 'Which Cup Size Are You?' campaign - **Food and Beverage:** Opportunity for food and beverage companies to collaborate with clothing brands to create clever and engaging marketing campaigns like the 'Which Cup Size Are You?' campaign ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md)