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# Upcycled Whey-Infused Spirits
Wheyward Spirit Launches in Nebraska Following Expansions with RNDC

By Niko Pajkovic | Published 2022-11-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wheyward-spirit
References: [bevnet](https://www.bevnet.com/spirits/2022/wheyward-spirit-now-available-in-nebraska) & [wheywardspirit](https://www.wheywardspirit.com/#1)

![Upcycled Whey-Infused Spirits](https://cdn.trendhunterstatic.com/thumbs/491/wheyward-spirit.jpeg)

[Wheyward Spirit](https://www.trendhunter.com/trends/wheyskey), a pioneering specialty spirit brand offering alcohol products that have been infused with [upcycled whey](https://www.trendhunter.com/trends/cream-liqueur-base), has announced that it will be accelerating its eastward growth in collaboration with [Republic National Distributing Company](https://www.trendhunter.com/trends/republic-technologies-1) (RNDC).

Wheyward Spirit is a clear, 80-proof, distilled specialty spirit that may be enjoyed alone or on the rocks or substituted for other base spirits used in classic cocktails. The taste profile is delicate yet complex, featuring oaky undertones of toasty spice and vanilla cream that is rounded out with a light pear scent and finished with a velvety smoothness.

“I am so excited to work with the RNDC Nebraska team. This first step in expansion eastward will be monumental in the growth of Wheyward Spirit,” said Founder and CEO Emily Darchuk. “ We are thrilled to bring Wheyward Spirit to more stores around the nation.”

Image Credit: Wheyward Spirit

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 32% | Activity: 40% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Upcycled Spirits:** Wheyward Spirit has launched a specialty spirit brand that is offering alcohol products infused with upcycled whey, which could lead to a new trend of environmentally conscious distillation processes.
- **Alternative Base Spirits:** Wheyward Spirit's specialty spirit can be substituted for other base spirits used in classic cocktails, opening the window for new cocktail recipes and innovation opportunities.
- **Eastward Expansion:** Wheyward Spirit's collaboration with RNDC to accelerate eastward growth can set a trend of strategic partnerships for smaller businesses looking to expand their reach.

### Sectors Adopting This

- **Alcoholic Beverages:** Wheyward Spirit's innovative use of upcycled whey in their specialty spirit brand could disrupt the alcoholic beverage industry by introducing sustainable and eco-friendly distillation processes.
- **Hospitality:** The delicate yet complex taste profile of Wheyward Spirit's specialty spirit can position it as a premium product in the hospitality industry for signature cocktails and innovative mixology.
- **Distribution/logistics:** Wheyward Spirit's collaboration with RNDC can disrupt the distribution and logistics industry by setting a trend of increased collaboration between small businesses and established distributors.

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