# Whey Protein Waters TATU Hydrates and Supports Muscle Recovery After a Workout By Laura McQuarrie | Published 2023-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whey-protein-water References: [drinktatu](https://drinktatu.com/)  TATU makes whey protein water and conveniently packages it in a can, offering a convenient way for active individuals to replenish post-workout. These [canned drinks](https://www.trendhunter.com/trends/clear-protein-water) supply 15 grams of premium whey protein isolate per can with fruity flavors like Orange Mango and Lemon Ginger. The [zero-sugar, 60-calorie protein water beverages](https://www.trendhunter.com/trends/dont-quit-protein-soda) are refreshing options for fitness enthusiasts and individuals seeking quick, on-the-go nutrition. With thirst-quenching qualities and easy digestibility, whey protein water draws consumers in with a convenient way to refuel their bodies with essential protein without the heaviness of traditional protein shakes or bars. TATU Protein Water is on a mission to become the top source for functional protein and sees the potential to expand its brand to support people of all ages. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 83% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Convenient Protein Waters:** TATU's whey protein water provides a convenient way for active individuals to replenish post-workout without the heaviness of traditional protein shakes or bars. - **Zero-sugar Protein Beverages:** TATU's whey protein water offers refreshing, zero-sugar options for fitness enthusiasts and individuals seeking quick, on-the-go nutrition. - **Functional Protein Expansion:** TATU Protein Water sees the potential to expand its brand and become the top source for functional protein, supporting people of all ages. ### Industries Being Reshaped - **Health and Wellness:** TATU's whey protein water caters to the health-conscious market, offering a lighter alternative to traditional protein products. - **Fitness and Sports:** TATU's whey protein water provides a convenient and refreshing post-workout option for fitness enthusiasts and athletes. - **Food and Beverage:** TATU's whey protein water introduces an innovative beverage option with its fruity flavors and easy digestibility. ## Related on Trend Hunter - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Ready-to-Drink Protein Waters](https://www.trendhunter.com/trends/forall-water-protein.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [flavorful protein water lines](https://www.trendhunter.com/trends/protein-water-line.md) - [Refreshing Pea Protein Drinks](https://www.trendhunter.com/trends/nowhey.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Electrolyte-Rich Protein Waters](https://www.trendhunter.com/trends/pwr-lift-1.md) - [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md) - [Protein-Packed Post-Workout Beverages](https://www.trendhunter.com/trends/up2u-recover.md)