# Healthy Whey Ice Creams Wheyhey's Frozen Desserts are Flavorful and Protein-Enriched By Jana Pijak | Published 2015-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whey-ice-cream References: [wheyhey](http://wheyhey.com/) & [instagram](https://instagram.com/p/3jYIansl3M/) Finding a healthy way to indulge can be a difficult feat for those looking to shed some pounds but Wheyhey's whey ice cream is a great alternative to the traditional frozen dessert. While most packaged ice creams are synonymous with processed sugars and countless calories, Wheyhey's product will appeal to nutrition-focused consumers and is a source of [healthy proteins](https://www.trendhunter.com/trends/high-protein-ice-cream). Featuring four flavors -- including Strawberry, Chocolate, Vanilla and Banoffee (a banana and coffee blend) -- Wheyhey's product range is both tasty and nutritious. Each of the brand's ice cream cartons boasts [20 grams of protein](https://www.trendhunter.com/trends/aider), making it suitable for exercise buffs who are looking to gain lean muscle. Filled with essential amino acids, this whey ice cream dessert is 100% natural and a healthy alternative to the traditional frozen dessert one would find in their grocery store's frozen food isle. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-enriched Frozen Desserts:** Opportunity to disrupt the frozen dessert market by offering flavorful ice creams that are high in protein. - **Health-conscious Indulgence:** Potential to capture the attention of nutrition-focused consumers who are seeking healthier dessert options. - **Natural and Nutritious Alternatives:** Disruptive innovation opportunity to provide 100% natural and healthy alternatives to traditional frozen desserts. ### Sectors Adopting This - **Frozen Dessert Industry:** Opportunity to innovate within the frozen dessert industry by introducing protein-enriched and healthy options. - **Health and Wellness Industry:** Potential for disruption by offering indulgent products that cater to health-conscious consumers. - **Grocery Retail Industry:** Disruptive innovation opportunity to provide natural and nutritious frozen dessert options in grocery stores. ## Related on Trend Hunter - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md) - [High-Fiber Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream-range.md) - [Protein-Packed Ice Creams](https://www.trendhunter.com/trends/protein-pints.md) - [Decadent Protein Gelatos](https://www.trendhunter.com/trends/protein-gelato.md) - [High-Protein Ice Creams](https://www.trendhunter.com/trends/frozen-one.md) - [Freeze-Dried Protein Ice Creams](https://www.trendhunter.com/trends/freezedried-protein-ice-cream.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Athletic Performance Ice Creams](https://www.trendhunter.com/trends/swoop-ice-cream.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md)